Babylist
babylist.com
Actively hiring
Baby Products
E-commerce Platforms
As featured in
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Overview
News
Technologies
Salaries
Products
People
Growth
Offices
Jobs
Financials
How Babylist hires
Truth index
A 86/100
Median time to fill
56 days
Ghost roles
0%
Stale roles
56%
Reposted roles
0%
Babylist scores A on the Alion truth index (A is best, E worst), measured over 9 open roles re-checked against its own hiring board: 0% look like ghost listings, 56% have gone stale and 0% are the same role posted again. Its roles close in a median of 56 days. It measures how much of what this employer publishes turns into a real, finite search - not the employer as a workplace. How the index is computed
Overview
Babylist is an online baby registry and e-commerce company that lets expecting parents combine items from any store, along with cash funds and favors, into a single shareable registry. Founded in 2011 by Natalie Gordon, it also sells baby products through its own shop, publishes product guides and runs a showroom in Beverly Hills, with a fulfillment operation in Columbus, Ohio. The company is headquartered in Oakland, California, United States.
News
Engineering at Babylist
Engineering at Babylist - build the registry, commerce, healthcare, and AI millions of families use. AI is the default, we
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Report
Babylist Tops $750 Million in Revenue in 2025, Increasing 45% as it Expands Ecosystem for Growing Families
/PRNewswire/ -- Babylist, the leading platform for expecting and new families, today announced select financial and operating results for 2025, including...
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EXCLUSIVE: Babylist Taps Koddi to Power Its Ad Network
The baby registry site tapped Koddi to power ads.
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These are the items to add to your Babylist registry, per our editors
Post Wanted rounded up the top items to add to your baby registry from Babylist after years of experience using the products with our nieces. Here's the it-list.
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Tech stack
Technologies named in job postings at Babylist over the last 12 months, by layer, with the share of postings for each.
Technologies in use
55
Postings analysed
47
Stack modernity
87/100AI adopter
Languages
Ruby17%
Kotlin13%
Swift13%
TypeScript13%
Frameworks & libraries
Sidekiq17%
LangChain13%
React.js4%
Ruby on Rails4%
Databases
Snowflake21%
MySQL17%
Weaviate13%
Redis4%
Cloud & platforms
AWS23%
Kubernetes23%
Datadog17%
GitHub Actions17%
AI & ML
ChatGPT87%
Claude87%
LLM6%
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Full Babylist tech stack
55 technologies · by team · pay by technology · changes · similar stacks
Salary insights
Compensation ranges based on this company's open jobs
Median
$175k
Typical range
$69k – $330k
Open positions
14
11
Jobs
Senior
45.5%
Staff
18.2%
Principal
9.1%
Architect
27.3%
| Level | Jobs | Median | Typical range |
|---|---|---|---|
| Senior | 5 | $171k | $152k – $252k |
| Staff | 2 | $190k | $90k – $291k |
| Principal | 1 | $330k | $330k |
| Architect | 3 | $241k | $178k – $306k |
Highest paying role
Principal Product Manager, Recommendations & Discovery
$330k
Normalized to USD per year
All salaries at Babylist
By role, level and city, against the market · 14 jobs with pay
People
Michelle Newbery
Executive Officer
Natalie Gordon
Director, Executive Officer
Cheryl Law
Director
Sonya Brown
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
Growth
Hiring Momentum
78/100
Scaling fast
Open positions
38
10 opened / 14 closed in 30 days
Median time-to-fill
41 days
faster than 32% of the market
ATS activity
Every ~4 hours
Today
Hiring Dynamics
+100%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Operations
13% ▲
Analytics
11% ▼
Finance
11% ▲
HR
8% ▼
Marketing
8% ▼
AI/ML
5% ▲
Actively hiring for Finance (+3 in 30 days)
Activity Timeline
New location: Canada
Oct 2026
New location: United States
Oct 2026
Added Reranking to stack
Oct 2026
Added A/B Testing to stack
Oct 2026
Added XGBoost to stack
Oct 2026
Added Scikit-learn to stack
Oct 2026
Added Recommender Systems to stack
Oct 2026
Added PyTorch to stack
Oct 2026
Added Embeddings to stack
Oct 2026
Added Google Workspace to stack
Sep 2026
New location: Beverly Hills
Sep 2026
Added Notion to stack
Sep 2026
Offices
Where the company hires and what each office is for
Cities
7
Hiring now
3
Countries
1
Busiest office
Columbus
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Headquarters
Builds here
Office with open vacancies
No open vacancies right now Tap a pin for the office
Oakland
United States
HQ
Columbus
United States
Plant / site
Columbus
4 open roles 6 posted in 90 days 200-500 est. staff $86k Avg Salary
hires for Field & Service, Administrative, Marketing
New York
United States
Regional office
New York City
1 open roles 1 posted in 90 days 50-200 est. staff $152k Avg Salary
hires for Early Careers
Washington
United States
Regional office
Washington DC
1 open roles 1 posted in 90 days 10-50 est. staff $69k Avg Salary
hires for Operations
Emeryville
United States
Regional office
Emeryville
Dallas
United States
Regional office
Dallas
Beverly Hills
United States
Regional office
Los Angeles
Jobs
≈ $94k – $199k per year (Estimated) • Remote (United States, Canada) • Canada
Python
Kotlin
TypeScript
Ruby
Swift
Sidekiq
Databases
MySQL
Snowflake
Weaviate
AI/ML
LangChain
Claude Code
MLFlow
dbt
AI Agents
AWS Bedrock
Reranking
Amazon SageMaker
AWS Bedrock AgentCore
Devin
LLM Evaluation
Machine Learning
DevOps
Terraform
GitHub Actions
Datadog
AWS
Kubernetes
Analytics
A/B Testing
Apply
$234k – $291k per year • Remote (United States, Canada) • United States
Python
Kotlin
TypeScript
Ruby
Swift
Sidekiq
Databases
MySQL
Snowflake
Weaviate
AI/ML
LangChain
Claude Code
MLFlow
dbt
AI Agents
AWS Bedrock
Reranking
Amazon SageMaker
AWS Bedrock AgentCore
Devin
LLM Evaluation
Machine Learning
DevOps
Terraform
GitHub Actions
Datadog
AWS
Kubernetes
Analytics
A/B Testing
Apply
≈ $85k – $156k per year (Estimated) • Remote (Canada) • 7+ years exp • Canada
Python
Snowflake
AI/ML
Claude
ChatGPT
Model Context Protocol
dbt
AI Agents
LLM
RAG
Agentic Workflows
DevOps
AWS
Kubernetes
Amazon EKS
AWS Lambda
Amazon EC2
Amazon S3
Analytics
ETL/ELT
Management
Telegram
WhatsApp
Apply
≈ $131k – $238k per year (Estimated) • Remote (United States, Canada) • 7+ years exp • United States
Python
Snowflake
AI/ML
Claude
ChatGPT
Model Context Protocol
dbt
AI Agents
LLM
RAG
Agentic Workflows
DevOps
AWS
Kubernetes
Amazon EKS
AWS Lambda
Amazon EC2
Amazon S3
Analytics
ETL/ELT
Management
Telegram
WhatsApp
Apply
≈ $92k – $153k per year (Estimated) • Remote (Canada) • Canada
Claude
ChatGPT
Management
Telegram
WhatsApp
Apply
≈ $136k – $238k per year (Estimated) • Remote (United States, Canada) • United States
Claude
ChatGPT
Management
Telegram
WhatsApp
Apply
≈ $166k – $281k per year (Estimated) • Remote (United States, Canada) • United States
Claude
ChatGPT
Design
Figma
Management
Telegram
WhatsApp
Apply
≈ $97k – $164k per year (Estimated) • Remote (Canada) • Canada
Claude
ChatGPT
Design
Figma
Management
Telegram
WhatsApp
Apply
$178k – $214k per year • Remote (United States, Canada) • United States
Claude
ChatGPT
Design
Figma
Management
Telegram
WhatsApp
Apply
≈ $73k – $139k per year (Estimated) • Remote (Canada) • Canada
Claude
ChatGPT
Design
Figma
Management
Telegram
WhatsApp
Apply
≈ $94k – $171k per year (Estimated) • Remote (Canada) • Canada
Telegram
WhatsApp
Apply
$245k – $306k per year • Remote (United States, Canada) • United States
Telegram
WhatsApp
Apply
Financials
Total raised
$60M
Latest round
Venture - Series Unknown
Funding rounds
1
Funding rounds
| Round | Announced | Amount | |
|---|---|---|---|
| Venture - Series Unknown | 2021 | $60M | Details |