Overview
Connections
News
Technologies
Salaries
Products
People
Growth
Offices
Financials

Overview

America's #1 Organic Gardening Company. Shop bulk soil, heirloom seeds, seed starting pots, grow kits, worm castings, perlite, vermiculite, and so much more! All of our products are 100% Guaranteed to Grow and are part of #GrowOneGiveOne program.

Connections

List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors1
S2G InvestmentsVia a fund
96 portfolio companies: Zero Acre Farms, Wilde Brands, Datalecltd and 93 more

News

News YahooFinance 8 months ago
Back to the Roots Announces Major Organic Soil Expansion at The Home Depot: New Organic Topsoil, Steer Manure, Mushroom Compost, and Nationwide Organic Potting Mix Rollout
OAKLAND, Calif., March 17, 2026 (GLOBE NEWSWIRE) -- Back to the Roots, the nation's fastest growing organic gardening company, today announced a massive expansion of its organic soils program at The Home Depot, significantly increasing the accessibility o
Read more
Report
News SOCAP Global 6 years ago
The Future of Gardening: Inspiring the Next Generation to Grow
Alejandro Velez & Nikhil Arora, co-CEOs and co-founders of the organic gardening company Back to the Roots, didn't start their company with a business in mind, but rather with a shared curiosity around food and where it comes from. It was in a business et
Read more
Report
News strategist 6 years ago
The Best DIY Gifts for Father's Day, According to Experts
We compiled a list of slightly less obvious project-based DIY kits you can buy online right now. From DIY synth-making and mushroom propagation to Lego builds for adults.
Read more
Report
News blog.callr.tech 7 years ago
Static web - back to the roots?
Exploring the shift back to static site generators to sanitize web development practices
Read more
Report
Show more news

Tech stack

Technologies named in job postings at Back to the Roots over the last 12 months, by layer, with the share of postings for each.
Technologies in use
1
Postings analysed
2
Stack modernity
43/100
Developer tools
Microsoft Excel
Sign in to see how your skills match this stack Sign In

People

Alejandro Velez
Executive Officer, Director
Nikhil Arora
Executive Officer, Director
Greg Dunn
Executive Officer
James Dunn
Executive Officer
John Foraker
Director
Jim Harris
Director
Lucas Mann
Director
Steve Hill
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data

Growth

Hiring Momentum
71/100
Growing
Open positions
1
1 opened / 2 closed in 30 days
Median time-to-fill
65 days
faster than 19% of the market
ATS activity
Every ~4 hours
11/01/2026
Hiring Dynamics +100%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Administrative
67% ▼
Sales
33% ▲
Activity Timeline
Added Windows to stack Sep 2026

Offices

Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
Oakland United States
HQ
Back to the Roots Contact Info | Gardening Help
2 posted in 90 days 50-200 est. staff
Address: 100 Webster Street, Suite 200, Oakland, CA 94607
seen since Aug 2026 company site

Financials

Total raised
$34.2M
Latest round
Venture - Series Unknown
Funding rounds
6
Funding rounds
Round Announced Amount
Venture - Series Unknown 2021 $18M Details
Venture - Series Unknown 2018 $2.3M Details
Venture - Series Unknown 2018 $2.6M Details
Debt Financing 2017 $3.5M Details
Venture - Series Unknown 2016 $7.1M Details
Venture - Series Unknown 2015 $805k Details