Overview
News
Technologies
Salaries
Products
People
Growth
Financials
Overview
Beet.TV is an essential chronicle of the digital video revolution covering video advertising strategy; programmatic; and other aspects of the industry.
News
AI Can Speed Up Creativity Without Evicting Humans: TikTok's Moritz Bartsch
CANNES, France - For marketers trying to catch a TikTok trend, timing can be unforgiving. By the time a conventional campaign makes it through meetings, approvals and production, the internet may have moved on to a dancing capybara or another cultural mil
Read more
Report
Uber Advertising's Corey Rados: Brands Talk About Moments, But Consumers Actually Experience Them
CANNES, France - Marketers obsess over moments. Uber's head of Global Creative Studio thinks that framing misses something essential about how consumers actually move through the world and ultimately decide to connect with ads. "We talk a lot about moment
Read more
Report
From Ad Tech to Senegal: tvScientific Executive Heeds the Call to Build Schools Abroad
AMENIA, NY - Thirty years after a college term abroad planted a seed in his mind, Jay Sears founded a school-building charity. Now, one of his former colleagues is finally ready to pick up a shovel. Heather Carver, chief customer officer at tvScientific b
Read more
Report
For Brands in an Agentic AI World, It's Time to Choose a Role
CANNES, France - Agentic AI is collapsing what remains of the purchase funnel, and brands that haven't decided what part they want to play risk being written out of the script entirely. That's the core argument from Karin Timpone, veteran CMO of the MLB a
Read more
Report
Measure What Actually Matters to Your Brand: Mutinex's Mike Finnerty
CANNES, France - Marketing measurement has become very good at producing numbers. Whether those numbers explain what happened is another matter. Mike Finnerty, president of Mutinex's U.S. region, says advertisers need to make measurement part of the plann
Read more
Report
Pro access
Upgrade to see all 39 mentions
Upgrade to a paid plan to read every media mention of this company - funding news, awards, product launches and press releases from all the outlets writing about it.
Every media mention and press release
Funding news, awards and product launches
Fresh coverage from every outlet writing about the company
Upgrade now
Cancel anytime. Secure checkout. Instant activation.