benefitbay
Human Resources
$40.1Mtotal raised · 7 rounds on record
$17.5Mlatest round · Series A · May 2026 · 5 mo ago
3backers · Invest Nebraska, KCRise Fund
43team · US Form 5500 (plan participants) · Dec 2025 · +65% in a year
Overview
About Benefitbay Building a Better Future for Benefits benefitbay's story: Built for the future of ICHRA (CHOICE) benefitbay is the ICHRA partner that puts the full power of personalized benefits into your hands.
Funding and backers
Total raised
$40.1M
7 rounds on record
Latest round
$17.5M
Series A · May 2026 · 5 mo ago
Team
43
US Form 5500 (plan participants) · Dec 2025 · +65% in a year
Backers
3
Invest Nebraska, KCRise Fund
The money's age
Fresh money
5 months since the last round · not hiring
Momentum
20/100
fresh money
Last sign of life
1 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
May 21
Raised a round Series A $17.5M · SEC Form D
2025
Team of 43 was 26 · US Form 5500 (plan participants)
Sep 12, 2025
Raised a round Seed $5M
Apr 1, 2024
Raised a round Venture round $3M · SEC Form D
Apr 6, 2023
Raised a round Seed $2.5M · led by Right Side Capital Management · YahooFinance
Apr 14, 2021
Raised a round Venture round $1.2M · SEC Form D
2021
Founded
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Series A | May 2026 | $17.5M | — | SEC Form D |
| Seed | Sep 2025 | $5M | — | bizjournals.com |
| Venture round | Aug 2025 | $9.7M | — | SEC Form D |
| Venture round | Apr 2024 | $3M | — | SEC Form D |
| Seed | Apr 2023 | $2.5M | Right Side Capital Management lead, Comeback Capital lead | YahooFinance |
| Venture round | Feb 2023 | $1.3M | — | SEC Form D |
| Venture round | Apr 2021 | $1.2M | — | SEC Form D |
Registers and programsofficial lists and records that name the company
| Legal entity | Benefitbay Inc. | SEC Form D |
Founders and leadersfrom filings, registers and the company's site
Zach HarrisExecutive Officer, DirectorSEC Form D
Brandy BurchExecutive Officer, DirectorSEC Form D
Brandy ThompsonExecutive Officer, DirectorSEC Form D
Kevin MullinsExecutive OfficerSEC Form D
Backed byfrom the funds' portfolios and accelerator catalogs
Investors in similar startupsfunds that back the companies most like this one
Similar startupsby what they do, their industry and backers

PeopleKeep offers administration software for HRAs like the QSEHRA and ICHRA, a more affordable and flexible type of health benefit for…

Origin delivers AI-powered global benefits intelligence to streamline HR, optimize spend, ensure compliance, and simplify employee benefits…

Attract and keep the best employees with Fringe Benefits. With 80+ services, provide the employee experience that builds loyalty…

EquiDeFi® is a revolutionary new choice for launching and managing private offerings. Designed with SEC compliance foremost in mind.

G1 automates the employee benefits workflow for brokers and carriers — renewals, RFPs, proposal comparison, and enrollment readiness in one…

Simplify benefits management with Benefitfocus. Data-driven software for employers and health plans intended to save time, money and…
Financials
Total raised
$40.1M
Latest round
Series A
Funding rounds
7
People

Zach Harris
Executive Officer, Director

Brandy Burch
Executive Officer, Director

Brandy Thompson
Executive Officer, Director

Kevin Mullins
Executive Officer

Kelley Halpin
Director

Scott Shane
Director

David Lambert
Director

John McIlwraith
Director

Michael Lipin
Director

Daniel Kittredge
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
Same company
Same group
Likely
News
benefitbay Raises $18 Million Series A Led by Ten Coves Capital to Scale Its Broker-First ICHRA Platform
Read more
Report
Benefitbay Raises $18 Million Series A Led By Ten Coves Capital To Scale Its Broker-First ICHRA Platform
Read more
Report
benefitbay: How This Company Helps Brokers Model ICHRA For Employer Clients
benefitbay is a platform for brokers, employers, and employees that enables quick and simple Individual Coverage Health Reimbursement Arrangement (ICHRA) deployment for companies of all sizes. To learn more about benefitbay, Pulse 2.0 interviewed CEO Bran
Read more
Report
benefitbay Raises $2.5 Million in Seed Plus Round, Led by Right Side Capital and Comeback Capital
KANSAS CITY, Mo., April 06, 2023 (GLOBE NEWSWIRE) -- benefitbay, an end-to-end ICHRA administration platform for brokers and their clients, has announced that it has raised $2.5 million at a $12.5 million valuation for their seed plus round. This funding
Read more
Report
Offices
Where the company hires and what each office is for
Cities
2
Hiring now
0
Countries
1
Loading the map
Headquarters
Builds here
Office with open vacancies
No open vacancies right now Tap a pin for the office
Omaha
United States
HQ
Kansas City
United States
Regional office
1475 Walnut Street Suite 12
1475 Walnut Street Suite 12, Kansas City MO, 64106

Invest Nebraska
KCRise Fund
Nebraska Angels 



