Cello
Loyalty Programs · Marketing Automation
$5.4Mtotal raised · 2 rounds on record
4hiring now · +1 posted in 30 days
$3.1Mlatest round · Venture round · Jul 2023 · 3 yr ago
3backers · First Momentum, Angel Invest
Overview
Turn users into your most valuable growth channel. Cello is the easiest way to add a user referral program to any SaaS product in hours.
How Cello hires
Truth index
B 75/100
Median time to fill
22 days
Ghost roles
0%
Stale roles
100%
Reposted roles
0%
Cello scores B on the Alion truth index (A is best, E worst), measured over 3 open roles re-checked against its own hiring board: 0% look like ghost listings, 100% have gone stale and 0% are the same role posted again. Its roles close in a median of 22 days. It measures how much of what this employer publishes turns into a real, finite search - not the employer as a workplace. How the index is computed
Funding and backers
Total raised
$5.4M
2 rounds on record
Latest round
$3.1M
Venture round · Jul 2023 · 3 yr ago
Team
51-200
employees, estimated range
Hiring now
4
+1 posted in 30 days
Backers
3
First Momentum, Angel Invest
The money's age
Long since its last round
39 months since the last round · and hiring
Momentum
25/100
hiring for its size, in the news
Last sign of life
1 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Jul 21, 2023
Raised a round Venture round $3.1M
Sep 22, 2022
Raised a round Venture round $2.3M
2022
Founded
Tractionpublic signals, read monthly
Web presence
top 0.47%
of 133.2M domains by links, Common Crawl
Hacker News stories
1
best: 1 points
Funding rounds
Registers and programsofficial lists and records that name the company
| Legal entity | Powerplay GmbH | its site |
Founders and leadersfrom filings, registers and the company's site
Stefan BaderManaging Directorscompany's site
Robert ColettiManaging Directorscompany's site
Backed byfrom the funds' portfolios and accelerator catalogs
First Momentum 
Angel Invest 
byFounders Investors in similar startupsfunds that back the companies most like this one
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backs Beremarkable
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backs Binkey
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Growth
Hiring Momentum
38/100
Slowing
Open positions
4
0 opened / 0 closed in 30 days
Median time-to-fill
22 days
faster than 56% of the market
ATS activity
Every ~6 hours
Today
Hiring Dynamics
0%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Security
20% ▼
Administrative
20% ▼
HR
20% ▼
Field & Service
20% ▼
Early Careers
20% ▲
Activity Timeline
New location: Netherlands
Sep 2026
New location: Haaren
Sep 2026
New location: Vught
Sep 2026
People
Stefan Bader
Managing Directors
Robert Coletti
Managing Directors
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
Same company
Same group
Likely
News
Six composers, one instrument, incredible variety: 'for cello, by cellists'
Ben Michaels examines the scores behind three newly commissioned works that appear on his new album for cello by cellists, uncovering how distinctive musical voices can transform a single cello into an astonishing range of sound worlds
Read more
Report
My First Cello Recital as an Adult: The Wonder of Music Beyond Skillカツタリョウジ
Good evening.I started playing the cello as an adult. It wasn't the violin, nor the guitar, but the cello. It all started when a friend suddenly took up the viola and invited me to join them. That was about a year ago.Given my personality, I tend to act o
Read more
Report
Customer Marketplace
(() = { const iframe = document.querySelector('.section-38 iframesrc="https://cello-customer-showcase.lovable.app"'); if (!iframe iframe.dataset.celloBookingBridge === 'true') return; iframe.dataset.celloBookingBridge = 'true'; window.addEventListener('me
Read more
Report
Referral Fees: A Comprehensive Guide (August 2026)
Andrea Caravello Marketing Cello LinkedIn All Aug 7, 2026 20 min read Referral Fees: A Comprehensive Guide (August 2026) A referral fee is a commission paid to an individual or company for directing a new customer, client, or business opportunity to anoth
Read more
Report
The Ultimate Guide to B2B Influencer Referral Programs
Filip Mark Chief of Staff Passionfroot LinkedIn Guides Aug 2, 2026 22 min read The Ultimate Guide to B2B Influencer Referral Programs Discover actionable tips & the complete process to launch your own influencer referral program Table of Contents Understa
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Report
Nailing GTM for Successful B2B Referral Programs
Kevin Indig Partner (Hypergrowth) LinkedIn Guides Jul 30, 2026 14 min read Chapter 4: Nailing GTM for successful B2B user referral programs This is the fourth chapter in a series of posts that looks to shed light on B2B user referrals as an underutilized
Read more
Report
Building a habit - Interplay between product & UX for successful B2B user referral program adoption
Aakash Gupta Podcast Host Product Growth LinkedIn Guides Jul 23, 2026 13 min read Chapter 2: Importance of UX for user referral programs This is the second chapter in a series of posts that looks to shed light on B2B user referrals as an underutilized GTM
Read more
Report
Complete Guide to your B2B Referral Program
Kyle Poyar Operating Partner Open View LinkedIn Guides Jul 4, 2026 24 min read Complete Guide to your B2B Referral Program TABLE OF CONTENTS TL;DRWhat is a B2B referral program?Why should I invest in a B2B referral program?1. B2B referral program fit2. Us
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Report
7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth
Kate Syuma Author & Growth Advisor Growth Mates LinkedIn Guides Jun 11, 2026 11 min read Chapter 3: Incentives for B2B SaaS User Referral Programs This is the third chapter in a series of posts that looks to shed light on B2B user referrals as an underuti
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Report
Scaling and Maintaining a B2B User Referral Program
Linus Hallberg Senior Product Manager Typeform LinkedIn Guides Jun 9, 2026 11 min read Chapter 5: Scaling and Maintaining a B2B User Referral Program This is the final chapter in a series of posts that looks to shed light on B2B user referrals as an under
Read more
Report
Show more news
Offices
Where the company hires and what each office is for
Cities
3
Hiring now
2
Countries
2
Busiest office
's-Hertogenbosch
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Headquarters
Builds here
Office with open vacancies
No open vacancies right now Tap a pin for the office
Munich
Germany
HQ
's-Hertogenbosch
Netherlands
Plant / site
3 open roles 10-50 est. staff
hires for Field & Service, Early Careers
Vught
Netherlands
1 open roles 3 posted in 90 days 50-200 est. staff
hires for Early Careers