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Overview
Celtra is an advertising technology company founded in 2006 with its main engineering centre in Ljubljana. Its creative automation platform produces and manages digital ad assets at scale. The product is used by global brands and agencies.
News
Interactive Ads Create a More Engaging Advertising Experience
Most ads get ignored in crowded feeds before they get a chance to say anything, and that's exactly the problem interactive ads are built to solve. Traditional display and video formats still have a role, but they usually ask for a simple, one-way response
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Report
CTV Advertising: The New Premium Video Canvas
When I talk to our clients on the media side, Connected TV (CTV) comes up almost every time as a key growth opportunity. It's a compelling channel that meets many key advertiser needs: scale, access to premium household screens, high completion rates, and
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Report
Marketing Automation Tools: How Enterprise Teams Scale Creative Production
Running marketing campaigns across multiple channels, markets, and formats creates an operational load that manual processes can no longer sustain. Marketing automation tools have become the central infrastructure for teams trying to execute faster, reduc
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Report
What We Learned About AI, Automation and Creative Performance at MAD//Fest
Our team spent two days at MAD//Fest in London, speaking with marketers, creative leaders, media teams, and AI specialists about where the industry is heading. While there were plenty of discussions around new technologies, changing consumer behaviour and
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Report
AI Tools for Marketing: Benefits, Risks, and Real-World Use Cases
AI is now embedded across the marketing stack, in email automation, creative production, customer personalization, and performance analysis. For enterprise teams, that integration is already the norm. Marketers today use AI to automate repetitive tasks, g
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