Celtra

Most ads get ignored in crowded feeds before they get a chance to say anything, and that's exactly the problem interactive ads are built to solve. Traditional display and video formats still have a role, but they usually ask for a simple, one-way response

When I talk to our clients on the media side, Connected TV (CTV) comes up almost every time as a key growth opportunity. It's a compelling channel that meets many key advertiser needs: scale, access to premium household screens, high completion rates, and

Running marketing campaigns across multiple channels, markets, and formats creates an operational load that manual processes can no longer sustain. Marketing automation tools have become the central infrastructure for teams trying to execute faster, reduc

Our team spent two days at MAD//Fest in London, speaking with marketers, creative leaders, media teams, and AI specialists about where the industry is heading. While there were plenty of discussions around new technologies, changing consumer behaviour and

AI is now embedded across the marketing stack, in email automation, creative production, customer personalization, and performance analysis. For enterprise teams, that integration is already the norm. Marketers today use AI to automate repetitive tasks, g

Ovative partnered with Celtra and The Trade Desk, in collaboration with a leading powersports and recreational vehicle brand, to explore how CTV could play a more active role in driving purchase decisions. While CTV offers a premium video environment, cre

Scorching heat, the smell of the sea, and a rush of creativity. Last week, the French Riviera was filled with creatives, marketers, and tech partners attending the Cannes Lions Festival of Creativity and showing off their best creative work, innovative so

AI has fundamentally changed what creative automation platforms can do. Producing hundreds of ad variations in minutes has become a baseline. The question enterprise teams are now asking is what comes next: how do you know which of those variations will w

When enterprise brands evaluate creative platforms, they often lean towards feature comparison. The more revealing question is: what problem is each platform actually designed to solve? Storyteq addresses a production problem. It helps teams adapt, versio

Meta is rapidly embedding artificial intelligence directly into Facebook Ads Manager. From Meta Advantage+ to automated creative resizing and AI-generated ad copy, these features aim to simplify the campaign lifecycle. For marketing teams evaluating the r