Channel Partners news and milestones

Ever get antsy sitting in one place too long? Good, that restlessness might be exactly what makes you great at this job. Traveling merchandisers build out retail displays, hang g…

Every few months, someone asks me whether experiential marketing is "back." I always find the question interesting, because it assumes experiential is one thing. It isn't. When m…

Value-seeking shoppers aren't waiting for the price to be right if the product isn't even on the shelf. FOUR IN TEN AMERICANS ARE NOW DEAL-DRIVEN OR COST-CONSCIOUS SHOPPERS. That…

2026 has been the year retail stopped talking about whether to adopt agentic AI and started talking about how fast it can move from pilot to production. Deloitte's 2026 Retail In…

https://channelpartners.com/wp-content/uploads/2026/07/Microsoft-Global-Leadership-Intro-show.mp4 Bronze in the Product Launch category honors the live human-AI performance ecosy…

Deal unites 40 years of in-store merchandising mastery with the industry's most advanced field intelligence platform, redefining what brands can expect from retail execution. Cha…

FOR IMMEDIATE RELEASE Channel Partners Honored As Gold Stevie Award Winner In 2026 American Business Awards The award recognizes Channel Partners for the successful implementatio…

LAS VEGAS, April 23, 2026--Channel Partners Conference & Expo and MSP Summit 2026, the world's largest independent, vendor-neutral channel event, concluded its 2026 edition with…

The Bridge Podcast Episode 2 There's a moment that happens in every field merchandising career. It's the moment you walk through the doors of a retail store, sometimes before the…

The Bridge Podcast Episode 1 Channel Partners launched its podcast, The Bridge, with a clear message to our teams: core values are not optional. They are operational. The first e…

Channel Your Potential started as a brand launch and became a declaration. The people behind this work bring something to it that no job description captures. The 2026 American B…

For years, you've known us by many names: Apollo, BDS, WhiteHawk, BTR, MAG, and MAAS. Each brand brought deep expertise, strong results, and lasting partnerships. Today, we come…

OpenSky is a modern workforce management platform built to solve the real problems traditional labor technology creates. Designed for complex, distributed labor programs, OpenSky…

Picture our employee Mariah. Mariah slides the Channel Partners sweatshirt over her shoulders, pats the right mental attitude patch on her sleeve. She does this every morning. Pa…