Circana news and milestones

Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

How Value, Control, and Convenience Are Reshaping Consumer Behavior - and What the Industry Must Do Next

Holiday 2026 media planning is the work of deciding how early to spend, which channels to fund, and how to measure a season that no longer starts at Thanksgiving. This on-demand…

Eating at home, replacement demand, and everyday convenience are fueling home-product growth, with the market expected to exceed $45.6 billion by 2028

Chicago, Sept. 23, 2026 (GLOBE NEWSWIRE) -- Circana, LLC, a leader in turning consumer data into growth, today released its How Advertisers Shou...

Circana data shows consumers delaying back-to-school purchases and spending later into the season as they carefully balance budgets, value, and brand preferences.

U.S. consumers are becoming more selective about their purchases, focusing spending on products they need or strongly want, according to new data from Circana.

Spend continues to grow, visits have moved marginally and consumers are still eating out. However, that apparent stability is deceptive as behaviours across generations evolve.

/PRNewswire/ -- Circana, LLC, un líder en transformar datos de consumidores en crecimiento, anunció hoy Analysis Builder, una nueva mejora impulsada por IA...

Holiday 2026 will be shaped by earlier shopping, social commerce, creator influence, and AI-assisted discovery. Nearly half of consumers browsed before Thanksgiving in 2025, whil…

Insights and analytics leaders face a growing need to deliver faster, sharper decisions, and the traditional reporting cycle can no longer keep pace. Circana's Liquid AI digital…

Chicago, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Circana, LLC, a leader in turning consumer data into growth, today announced Analysis Builder, a new...

Circana's official monthly and year-to-date rankings of the top 10 best-selling DVDs and Blu-ray discs. Updated regularly - see which titles are leading physical media sales in 2…

CPG brands are leaning into AI in a hard way. AI can help brands learn how to read demand, set prices, and decide where to compete for shelf space, among other things. But speed…

August retail sales rose 0.8%, but unit demand fell 1.7% as increasingly selective shoppers focused spending on purchases they deem truly worth it.

'Dungeon Crawler Carl' Stays Hot; 'Brand New Day' Surges

Consumers across global markets are evolving into epicurean snackers, gravitating toward adventurous cultural flavors and layered profiles that balance heat with sweet, smoky, an…

Marketers want transparent, flexible measurement without sacrificing the depth of data and expertise required for rigor, or the ease and speed needed to make better business deci…

As a best in class for independent third-party validation, Circana grounds every result in real purchase behavior. This partnership gives marketers a clear, objective view of the…

Hardware spending fell 29% when compared to a year ago as all console platforms suffered year-on-year unit declines.

Circana's latest Eating Patterns in America report highlights a growing trend toward solo dining. Half of all at-home main meals are now eaten alone, with solo breakfasts, lunche…

The term "collaborate" is often used in discussions between suppliers and retailers. Taken to the next level, formalized retailer collaboration initiatives can lead to win-win-wi…

Top growing categories include baseball and softball, lacrosse, and football

In the US, spending across video game software and hardware continued its decline during July.

Spending on video game hardware during the month of November dropped 27 percent compared to 2024, according to Circana data.

Thursday, July 09, 2026 at 11:00 AM British Summer Time.