Codewordagency

Most AI visibility reports answer the wrong question. For example, they tell you a brand shows up in 42% of category responses. They don't tell you which prompt got it there, what AI cited to support the mention, or whether any of that is something the br

I've always believed that strategy only matters if people can actually use it. Not admire or nod along with it - use it. As I step into the Head of Strategy role at Codeword, that belief is shaping how I think about the next chapter of our practice. The w

A return to craft, cultural relevance, and human connection

Most marketing-industry gatherings this season (and a few before and probably for many years to come) are focused on the same thing, in the same urgent voice: agentic commerce is here, and you are not ready. LinkedIn is a wall of it. It is noisy and it fe

There's a specific kind of client conversation happening right now. It usually starts with a campaign, a product launch, or a visibility problem. But pretty quickly, the real question shows up underneath it all: Do we know where we have the right to win?

I've been on a bit of a speaking tour the last few months, bouncing between conferences like Digiday's AI Marketing Strategies and Marketing Brew's Art and Science of AI event, along with bigger industry events that Codeword supports for our clients. Betw

Every marketer wants to be on top of cultural trends, but most brands get it wrong. Here's what I've learned from the media world on how to spot them. I've been a journalist for almost 15 years, writing for Gen Z readers at Teen Vogue and taste-conscious,

I always chuckle when I look through a 100+ slide brand bible outlining how to, and how not to, consistently represent a company's identity. These so often feel like a vibe-killing rulebook rather than a guide to capture a brand's spirit. Your visual iden

Hey - I'm new here, but let me share a few lessons from my years as a creative director, both agency-side and in-house. Creativity as we know it has evolved. It's no longer a skill, a team, or a department you go to for "ideas"; it's a fluid operating sys

Let's be real: the biggest story here might be that we're hiring at all. We have a lot of open roles right now, fueled by some exciting growth and new-biz momentum so far in 2026. But of course, the role I'm most excited about, which will have the biggest