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The story behind Havas' new app for people with tremors
Michael Schoepf, creative director for Havas Germany, tells us about his inspiration for the idea.
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Costco is building out an ad business using its shoppers' data
The third-largest US retailer is planning on rolling out targeted ad capabilities on and off its website.
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Why advertisers are excited about attention metrics
The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk.
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Why are people reading obituaries on YouTube?
A bizarre tactic capitalizes on death, digital advertising, and SEO.
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Could audiobooks be the next frontier for advertising?
Audible confirmed it's currently testing audiobook ads, and Spotify seems to be eyeing the possibility.
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How much should graphic designers worry about DALL-E 2?
New AI tools have designers questioning their job security.
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Tech companies are taking steps to hide IP addresses from advertisers
Similar to the third-party cookie, the IP address has long been used for audience targeting. Now, its days as a marketing tool seem numbered.
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Marketing Brew Weekly
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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