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Overview
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
News
The story behind Havas' new app for people with tremors
Michael Schoepf, creative director for Havas Germany, tells us about his inspiration for the idea.
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Costco is building out an ad business using its shoppers' data
The third-largest US retailer is planning on rolling out targeted ad capabilities on and off its website.
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Why advertisers are excited about attention metrics
The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk.
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Why are people reading obituaries on YouTube?
A bizarre tactic capitalizes on death, digital advertising, and SEO.
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