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Overview

We are a full-service content creation, marketing and design studio that believes in the power of storytelling. Meet us at the Corner of Fifth.

News

Blog 2 months ago
Study Finds Shoppers Keep Researching Products After Deciding to Buy
Shoppers drawn to researching products - even after making up their mind. Shoppers delaying purchases as research becomes more satisfying, study finds. A new global study conducted by digital self-knowledge platform MyIQ has found that modern shoppers con
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Blog 2 months ago
Five Decades, 150 Countries: The Data Says Tariffs Don't Work
Tariffs function as a tax on importing businesses, not exporting nations, and research shows the cost passes through almost entirely to domestic consumers and manufacturers. Rather than protecting industries, sustained tariffs are linked to higher prices,
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Blog 2 months ago
Simbe Adds VP of Client Success, Expands Industry Leadership Roles
Simbe, the retail automation company, appointed Claudia Molina as vice president of client success and placed senior executives Caitlin Allen and Benjamin Bond on Food Industry Association councils focused on data interoperability and fresh-food strategy.
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Blog 2 months ago
Ryder's Jeff Wolpov on Why Delivery Predictability Beats Speed
Delivery predictability, not raw speed, is the strongest driver of customer trust in e-commerce, according to Ryder Last Mile SVP Jeff Wolpov. Brands that consistently meet stated delivery windows reduce customer service volume and protect brand reputatio
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Blog 2 months ago
Ep. #031: 'Inside A Fashion Rental Marketplace' - Julia O'Mara, Pickle
Pickle is a peer-to-peer fashion rental marketplace founded by Julia O'Mara and Brian McMahon, letting users rent and lend clothing directly from personal closets rather than a warehouse. Items typically list at 10-20% of retail value, and top lenders hav
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Blog 2 months ago
"The Fall of Legacy Malls is Not a Sign Physical Retail is Dying. It's a Sign Boring Retail is Dead."
Why experiential destinations flourish while anchors decay. The narrative of the dying American shopping mall has dominated retail headlines for over a decade. You've heard the story before: abandoned concourses, boarded-up anchor stores and crumbling asp
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Blog 2 months ago
AI Job Creation: Virginia, Colorado, and Utah Lead the Way
Virginia, Colorado, and Utah are the U.S. states creating the most jobs from AI adoption, according to a 2026 Floxy study. Virginia leads with over 27% business AI adoption and 228 data center jobs per 100,000 residents; Colorado has the highest overall A
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Blog 2 months ago
Are Consumers Cutting Back - or Just Choosing Differently?
The latest U.S. retail sales data reveals a notable slowdown in consumer spending, with retail sales falling 0.6% in July 2026 - the largest drop in over a year. This decline follows a period of higher sales in the first half of the year, fueled by events
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Blog 2 months ago
$80 Billion and Climbing: Digital Video Ad Spend Up 11% in 2026
U.S. digital video ad spending is projected to surpass $80 billion in 2026, an 11% increase year over year, according to Sociallyin research. The growth is driven by video's shift from a campaign tactic to a permanent operational fixture, with 50% to 75%
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Blog 2 months ago
Ep. #030: 'The Post-Purchase Layer Fashion Forgot' - Nancy Rhodes, Alternew
Nancy Rhodes, founder and CEO of Alternew, explains how brands can capture value after a sale rather than only at checkout. Alternew operationalizes tailoring, repair, and care services as a post-purchase layer - similar to AppleCare - helping fashion bra
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