Counterpoint Research

Driven by rising prices, the NAND market grew 90% QoQ in Q1 2026. Samsung maintained its top position with a 29% market share, followed by SK hynix and Kioxia.

Apple and Samsung continued to capture the Top 10 spots. These 10 models contributed 19% of annual smartphone sales.

Seoul, Beijing, Berlin, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo - August 14, 2025

Singapore ranked first globally in Counterpoint Research's 2025 Global AI Cities Index, with Seoul, Beijing, Dubai and San Francisco rounding out the top five cities.

Counterpoint Research has revised down its 2025 global smartphone shipment growth forecast to 1.9% YoY from 4.2% YoY, citing renewed uncertainties surrounding US tariffs.

2024 saw the global foldable market growing at a comparatively flat annual rate of 2.9%.

The global smartwatch market fell 7% in 2024, the first ever decline in the overall market.

Processor performance takes the lead in smartphone purchase decisions. 28% of the respondents consider the smartphone's processor type as the top factor for performance. The processor speed is…

Global foldable smartphone shipments were up 49% YoY in Q1 2024, driven by Huawei, HONOR and Motorola.

The combined market share of the top 10 smartphones in 2023 reached the highest ever at 20%, up from 19% in 2022.