DAC group news and milestones

As consumers increasingly use conversational AI to research problems, evaluate options, and seek advice, ChatGPT is emerging as a new environment for brands to reach people while…

I read Jon Morra's AdExchanger piece, "Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?" this week, and I have kept coming back to it. He put a clever name to a conv…

For years, restaurant search was built around relatively predictable signals. A consumer searched for a category, a brand, or a dish; Google returned a set of nearby options; and…

Google AI Overviews are reshaping search by answering more questions directly within Google's results, changing how users discover information and how brands earn visibility. Lea…

Marketers often ask what the "optimal" ad frequency is, but the answer depends on far more than the number of impressions someone sees. Timing, audience, creative, campaign objec…

The launch of Apple Maps advertising gives brands another way to reach nearby customers at the moment they're deciding where to go. But the platform differs from Google Maps in h…

As governments move from platform self-regulation to enforceable age-gating, brands can no longer assume that social platforms will remain open, measurable, and optimizable envir…

In short: Home services brands are losing customers when their locations are difficult to find, verify, trust, or measure across search, maps, AI-powered discovery, reviews, and…

As brands adopt AI across personalization, automation, and customer journey orchestration, many are discovering the same challenge: disconnected systems and unreliable CRM data l…

In short Media management is being rewritten as fragmented discovery, AI-led execution, and rising pressure to prove business impact force brands to rethink what they need from a…

In short: What mattered most from Google Marketing Live 2026?AI-driven search, video discovery, shopping, and measurement are becoming increasingly connected, forcing brands to a…

In short: What actually mattered from the 2026 Upfronts, NewFronts, and Brandcast events?Streaming, creators, commerce, AI, sports, and performance media are all converging into…

In short: Why are how-to videos no longer enough for brands on YouTube? They still help brands capture search demand, but the biggest growth opportunity now comes from content th…

There's something happening in search that feels familiar. Like the early days of mobile, or when social platforms became discovery engines, we're watching a shift in how people…

In June, the 2026 FIFA World Cup is set to begin in North America, with Canada, Mexico, and the US co-hosting the world's most-watched sporting event. The buzz will attract spect…

Temu and Shein's stop-start ad spend is reshaping auctions in 2026. Learn how media buyers can spot volatility early, avoid false signals, and respond with discipline.

Generative AI has taken hold in marketing at an unusually fast pace. It accelerates analysis, content production, asset creation, ideation, and even certain media optimizations.…

Across North America, and especially in highly competitive metro markets, fitness growth increasingly happens in one place: the search engine results page (SERP). When someone se…

We've been watching the ChatGPT story unfold for weeks now, but it's finally official: ChatGPT ads are here. While this is still an early rollout, the direction is becoming a lit…

Local search has changed dramatically over the past few years. Organic results have been pushed further down the page, AI-powered answers are reshaping how people evaluate option…