DataBeat news and milestones

The market added 459.7k new ads.txt lines and removed 404.8k, for a net change of +54.9k, a sharp reversal from last month's near-zero net. This is not the same kind of growth se…

The Limits of Domain-Based Quality Control Programmatic quality control in advertising has largely been about cleaning up domain lists for some time now. Advertisers use whitelis…

AdX and Open Bidding compete for the same inventory within the unified auction, but they do not deliver the same performance across every inventory type. This analysis looks at h…

Digital advertising has grown more precise and more fragmented at the same time. Advertisers run one platform for audience measurement, another for media quality, a third for att…

Publishers have been wrestling with the same monetization dilemma for years: pack in more ad inventory and chase revenue, or cut back on ad load and bet on a better user experien…

For years, the ad-tech industry braced itself for a future without third-party cookies. Publishers poured money and engineering time into Privacy Sandbox testing, identity soluti…

The market added 435.4k new ads.txt lines and removed 436.3k, for a net change of -881. With additions and removals now nearly balanced, the supply chain has shifted from expansi…

StackAdapt's leaked playbook offers a glimpse into how ads for ChatGPT might work, but it's just one piece of a much larger and rapidly evolving ecosystem. ChatGPT ads crossed $1…

Most publisher inventory behind privacy restrictions just doesn't monetize. Buyers can't see who they're bidding on, so they don't bid. We wanted to know if Secure Signals actual…

Monetization trends highlight a clear divergence in inventory performance, with App emerging as the strongest growth driver, Web maintaining steady pricing gains, and AMP continu…

Federated Industrial - Makers of the Sentinel, a rugged handheld utility device with 50+ programs, custom graphics, and vector map rendering on 64KB RAM.

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SAN FRANCISCO and HYDERABAD, India, May 14, 2025 (GLOBE NEWSWIRE) -- MediaMint, a San Francisco-based provider of AI-powered revenue operations and marketing services, has acquir…

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