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Overview
Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
News
Popl, Apollo.io Team Up to Power In-Person Events
Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts into CRM-ready records faster and with greater accuracy. The partnership highlights how event strategy is increasingly tied to data quality, rea
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Report
CMO Council: Lacking of Martech Mastery is Impacting Business Performance
Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business outcomes because their operational foundations remain fragmented. Findings reinforce that marketing agility, integration and cross-
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Report
Ads Are Coming to AI Chatbots. Can the Industry Verify Them?
Advertising in AI chatbots is quickly moving from a future possibility to a present reality. OpenAI's recent addition of ads in ChatGPT signals a major shift for both platforms and advertisers, but it also raises a critical question: how can you measure a
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Report
Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages
Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening conversion potential despite better pre-click targeting and optimization. The data reinforces that post-click experience and landing page
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Report
Revenue Attribution: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways The 2026 Demand Generation Benchmark Survey centers on how B2B marketers are moving beyond vanity metrics to prove impact through sourced revenue, influenced pipeline and customer expansion. The story underscores that attribution strategy is
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Report
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