Demand Gen Report

Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts into CRM-ready records faster and with greater accuracy. The partnership highlights how event strategy is increasingly tied to data quality, rea

Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business outcomes because their operational foundations remain fragmented. Findings reinforce that marketing agility, integration and cross-

Advertising in AI chatbots is quickly moving from a future possibility to a present reality. OpenAI's recent addition of ads in ChatGPT signals a major shift for both platforms and advertisers, but it also raises a critical question: how can you measure a

Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening conversion potential despite better pre-click targeting and optimization. The data reinforces that post-click experience and landing page

Key Takeaways The 2026 Demand Generation Benchmark Survey centers on how B2B marketers are moving beyond vanity metrics to prove impact through sourced revenue, influenced pipeline and customer expansion. The story underscores that attribution strategy is

Key Takeaways Treasure AI rebuilt its platform to be fully AI-native in 12 months while holding onto 90% of customers by prioritizing governance, reliability and measurable ROI. An Agentic Experience Platform replaces the traditional CDP by letting autono

One of the most valuable tools for marketers today has also proven to be one of their peskiest stumbling blocks. Artificial intelligence (AI) has transformed the way marketers create and deliver campaigns, but it has inadvertently created new issues that

Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize action and tie execution more directly to pipeline outcomes. The announcement frames disconnected martech stacks

Key takeaways The 2026 Demand Generation Benchmark Survey aims to reveal where AI is truly delivering value across content, scoring, optimization and workflow orchestration. Participation from demand gen leaders helps create a more reliable benchmark for

Key Takeaways Treating conversational AI as a revenue channel rather than a support tool helped the Dallas Stars grow AI-driven ticket sales 10x in a year and doubled overall chat engagement. Mississippi State captured after-hours demand and turned cold o