DerivateX

Gemini UTM parameters started showing up on outbound Gemini links at the end of September 2026, and that gives B2B SaaS teams a cleaner way to count visits from Google's assistant. Until now, a large share of those visits could fall into Direct in Google

TL;DR The market has split into two groups: agencies that get B2B SaaS brands named inside ChatGPT, Perplexity, Gemini, and Google AI Overviews, and SEO shops that renamed an old retainer "GEO." The cleanest way to screen one is a three-part test: can the

DerivateX is a B2B SaaS SEO and generative engine optimization agency that runs Google SEO and AI search visibility as one engagement for software companies from $5M ARR. Buyers searching for an SEO consultant for saas usually want senior ownership, a cle

TL;DR Robby Stein (VP Product, Google Search) announced on Sept 28, 2026 that info monitoring in AI Mode is rolling out to everyone globally, after Ultra and Pro subscribers had it first. Covered same day by Search Engine Journal and Search Engine Roundta

TL;DR Washington University in St. Louis published (Sept 29, 2026) the broadest independent Google AI Overviews audit to date: 55,393 trending queries over 40 days, 61,212 citations, 98,020 atomic claims. Preprint: arXiv:2605.14021 (Xu, Iqbal, Montgomery;

TL;DR A Search Engine Journal report (hours old) covers the publishers' Sept. 17 summary judgment brief quoting an OpenAI engineer: "no matter how prominently we show the links, users won't click." The same brief cites Nick Turley, OpenAI's head of ChatGP

Low search volume does not stop AI recommendations. DerivateX finds that in emerging categories the bottleneck is usually entity, evidence, retrieval or corroboration, not content volume. Language models name 3 to 4 brands per category query, so the work

DerivateX is the done-for-you GEO agency for B2B SaaS companies that want a 90-day pilot, published prices, and Google plus AI search run as one program. Plans start at $5,000 per month on Rank & Get Found, with Own Your Category at $8,000 and Market Lead

DerivateX measures AI search attribution in HubSpot with three evidence tiers rather than one last-click source. Confirmed contacts arrive with an AI referrer or UTM, corroborated contacts name an assistant in a self-reported field, and inferred contacts

TL;DR On September 24, 2026, GrowByData published a study of 44 prompts across ChatGPT, Google AI Mode, Google AI Overviews, and Perplexity, capturing 4,011 answer observations (Aug 4 to Sep 2, 2026, US/NY). Among 31 domains reviewed, 8 of the 12 most-pre