Dynata

In today's data-rich business environment, organizations have more opportunities than ever to understand their customers. While surveys, focus groups, and interviews remain foundational tools for uncovering attitudes, motivations, and perceptions, transac

The campaign wrapped. The platform numbers looked good. Impressions in the millions. Video completion rates above benchmark. The agency sent a wrap report that covered all the right metrics, organized neatly into slides. And somewhere in the back of your

Data quality is an ever-present issue in the research industry with conversations focused on how to reduce inattention and prevent fraud. As the stakes have become higher and bad actors become harder to spot with simple checks, the tools available have in

Good survey data starts long before the first response comes in. It starts with the survey itself. While organizations often focus on sample size, analysis methods, or reporting dashboards, the reality is that poorly designed questions can undermine data

Over the past year, AI has moved from an interesting concept to something that is actively reshaping how market research operates. It is changing expectations, workflows, and even the definition of what "insights" means. Working in an organization like Dy

The idea is simple: every new level requires a different mindset. The approach that gets you here rarely gets you to the next level. For years, the formula for success was clear: collect data, understand consumers, deliver insights that helped organizatio

We live in a short-form world. Quick videos, fast answers, instant everything. And yet, when it comes to surveys, we're still asking people to slow down, stay focused, and engage far longer than they're used to. Think about it this way, influencers are po

Net Promoter Score (NPS) is one of the most widely used metrics in customer experience research. It gives organizations a simple, repeatable way to measure customer loyalty and benchmark performance over time. But while the question itself is straightforw

Few metrics have achieved the adoption of Net Promoter Score. Since its introduction in the early 2000s, NPS has become a standard measure of customer loyalty across industries, used by organizations ranging from early-stage startups to global enterprises

Survey results are only as reliable as the questions behind them. Even small wording choices can introduce bias, shaping how respondents interpret a question and affecting the data you collect. Survey bias refers to systematic errors in data collection th