Effectiviology

Absence of evidence is not evidence of absence is an adage which denotes that not having proof that something exists is different from having proof that it doesn't exist. For example, lack of research about the efficacy of a new medical treatment (i.e., a

Reactive devaluation is a cognitive bias that causes people to devalue things that are offered to them, especially if offered by someone they perceive negatively. For example, reactive devaluation can cause someone to wrongly dismiss a good business propo

False balance (also called fake balance, the balance fallacy, and bothsidesism) occurs when multiple things (like theories) are presented as more equal to each other in some regard (like level of supporting evidence) than they really are. For example, fal

Hofstadter's law is the adage that "It always takes longer than you expect, even when you take into account Hofstadter's Law". This means that people tend to underestimate how long things will take them to do, even when they try to account for their tende

The appeal to authority (also known as the argument from authority, authority fallacy, appeal to expertise, appeal to expert opinion, and argumentum ad verecundiam) is a logical fallacy that occurs when a claim is assumed to necessarily be true simply bec

The outcome bias (or outcome effect) is a cognitive bias that leads us to judge decisions and actions mainly based on their outcomes, in a way that's irrelevant to the true quality of those decisions and actions. Accordingly, the outcome bias can cause pe

Hi, This week's email is about a type of motivation that plays a particularly important role in driving our behavior.

The Picard principle is the adage that "It is possible to commit no mistakes and still lose. That is not a weakness; that is life." This principle denotes that even if you follow the best course of action available to you, you can sometimes still end up w