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Financials
Funding and backers
Total raised
$3.2M
9 rounds on record
Latest round
Venture round
Sep 2025 · 13 mo ago
Team
18
UK accounts · Dec 2025 · +6% in a year
Grants
$63k
1 grant · CORDIS
Backers
2
Connect Ventures, JamJar Investments
The money's age
Due for its next round
13 months since the last round · not hiring
Momentum
0/100
no fresh signals
Last sign of life
1 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Sep 8, 2025
Raised a round Venture round
Dec 13, 2024
Raised a round Venture round
Oct 30, 2023
Raised a round Venture round
Oct 19, 2022
Raised a round Venture round
Jul 1, 2020
Won a grant $63k · CORDIS
Oct 9, 2019
Raised a round Venture round
Mar 15, 2019
Raised a round Venture round
Dec 18, 2017
Raised a round Seed $3.2M · TechCrunch
Nov 10, 2017
Raised a round Venture round
Apr 6, 2017
Founded per the company register
Tractionpublic signals, read monthly
Web presence
top 0.11%
of 133.2M domains by links, Common Crawl
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Venture round | Sep 2025 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Dec 2024 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Oct 2023 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Oct 2022 | — | — | find-and-update.company-information.service.gov.uk |
| Grant | Jul 2020 | $63k | — | CORDIS |
| Venture round | Oct 2019 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Mar 2019 | — | — | find-and-update.company-information.service.gov.uk |
| Seed | Dec 2017 | $3.2M | — | TechCrunch |
| Venture round | Nov 2017 | — | — | find-and-update.company-information.service.gov.uk |
Registers and programsofficial lists and records that name the company
| Legal entity | FIIT LIMITED | Companies House |
| Registered | 6 Apr 2017 |
Backed byfrom the funds' portfolios and accelerator catalogs
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Visa sponsorship
A-rated
Sponsor licence
Skilled Worker +1
Visa route
0
Open roles in United Kingdom
In the register as Fiit Limited, London
Alert me
UK Home Office · checked Oct 31, 2026 · Visa details by country
Overview
Fiit is a London fitness technology company founded in 2017 that streams studio-quality classes to the home. Its app pairs with a wearable device to show live performance metrics on screen during workouts, which brings competitive feedback into home training. The company distributes through its own subscription and through partnerships with gyms and streaming platforms.
Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors

JamJar InvestmentsVia a fund

Connect VenturesVia a fund
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
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News
Report
Team Talk: Fiit CEO Dan Shellard On the Future of Connected Training
WFH workout got a huge boost during all the lockdowns.But Fiit, a connected fitness training app, has continued to make gains.We spoke to co-founder Dan Shellard about their newest evolutions and how the next step in connected training is nearer than you
Read more
Report
Home fitness platform Fiit muscles in on Peloton, teasing air bike workouts and Assault Fitness partnership
The class-based home fitness app is expanding its reach beyond dumbbells and kettlebells, with support for air bike workouts landing in 2022.
Read more
Report
Apple Fitness+ vs Peloton vs Fiit: which home workout app is best?
How Apple's new Fitness+ subscription service stacks up to Peloton, Fiit on Sky Q and the rest of the home workout apps
Read more
Report
What is Fiit? Everything you need to know about the home workout platform
Ditch the gym subscription and complete your workouts from home with this on-demand fitness service
Read more
Report
Fiit, The 'Netflix Of Fitness' App That's Set To Revolutionize Your Workout Launches In UK
Read more
Report
Fiit: this new fitness app is the Netflix for workouts
Fiitwants you to ditch the gym by beaming a personal trainer into your home
Read more
Report
Show more news
Offices
Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
London
United Kingdom
HQ
10-50 est. staff
Financials
Total raised
$3.3M
Latest round
Venture - Series Unknown
Funding rounds
9
Funding rounds
| Round | Announced | Amount | |
|---|---|---|---|
| Venture - Series Unknown | 2025 | — | Details |
| Venture - Series Unknown | 2024 | — | Details |
| Venture - Series Unknown | 2023 | — | Details |
| Venture - Series Unknown | 2022 | — | Details |
| Grant | 2020 | $63k | Details |
| Venture - Series Unknown | 2019 | — | Details |
| Venture - Series Unknown | 2019 | — | Details |
| Seed | 2017 | $3.2M | Details |
| Venture - Series Unknown | 2017 | — | Details |





