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What dictates whether your survey lands in the inbox or disappears into the void? With ISPs tightening rules, spam filters getting smarter, and low engagement signalling the delivery death knell, even well-designed studies can fail before they begin. So w

Market research agencies are under pressure to deliver faster, charge less, and provide more strategic value. Collecting reliable data is still essential, but protecting margins now means turning rigorous research into clear, decision-ready insights witho

If you manage a complex research program, one of your first challenges is recruiting the right respondents. Market research agencies (MRAs) and professional research teams often turn to third-party panel vendors when a stakeholder needs data from people o

A shopper asks an AI assistant which of four different dishwashers will fit her kitchen. She reads the answer and buys the one it recommends. Two weeks later, she encounters AI again but this time while dealing with an insurance claim. When she asks to sp

The market research industry is undoubtedly growing, but the number you see depends entirely on what's being counted. A services-only estimate tells one story. A broader view of the insights ecosystem tells another. Add software, analytics, reporting, aut

Email deliverability used to feel like a technical tick-box: authenticate the domain; hit send; watch the responses come in. Today, we're a far cry from anything so cut and dry. Nowadays, a much tougher set of gatekeepers is judging every survey invitatio

For years, brands believed loyalty was earned through rewards, discounts, and convenience. Then personalization became the next competitive advantage. Now AI is changing expectations again, and something unexpected is happening. Consumers are embracing AI

AI is having workflow impacts, so what does that mean for our market research differentiators? Almost everyone is using it (well, 62% of research teams last year, which, compared to 39% the year before, is a pretty hefty shift). Certain tasks that once to

What does market research operational excellence, in the age of agentic AI mean? We can start to answer that by asking another question. What would you do with an extra 12 hours each week? It's not a trick question. Recent estimates suggest that roughly 3

Open AI - som har världens AI-flaggskepp Chat GPT under sig -öppnar kontor i Stockholm under andra halvåret 2026. Det blir bolagets första i Norden, rapporterar TT. Senaste nyheterna, analyserna och fördjupningarna om ekonomi och finans