Amify

Pricing consistency is critical for brand health. When sellers undercut your prices on Amazon, it damages not only your margins but also your brand perception across every channel. That's why many brands create a MAP policy to protect their products and p

Amazon Prime has over 200 million members worldwide, and the Prime checkout experience is a big reason customers keep coming back. For sellers, understanding how Prime checkout works-and how to qualify for it-is critical to winning sales and keeping custo

Running ads on Amazon is only half the battle-optimizing them is where the real results come from. One of the most powerful tools sellers have is the Amazon search term report. By analyzing this data, you can uncover exactly how customers are finding your

Advertising on Amazon is no longer optional for brands that want to compete. With millions of sellers and products, paid visibility has become one of the most important levers for growth. The good news? Amazon provides a robust set of advertising features

The beauty space on Amazon is evolving fast. From ingredient-conscious shoppers to influencer-driven discovery, the rules for winning are different than they were just a few years ago. In this post, we'll break down selling beauty products on Amazon: tren

The Amazon wholesale model remains one of the most accessible and scalable paths into selling on Amazon. But it's easy for new sellers to oversimplify or misunderstand key steps-and that's when margin erodes, and risk creeps in. In this post, we'll dive i

Amazon Seller Central gives brands powerful tools to sell on the world's largest marketplace. But managing it effectively is a full-time job. From catalog updates to account health, advertising, and compliance, the complexity of Amazon Seller Central mana

For Amazon brands with 100s or even thousands of products, managing a large catalog well isn't just a nice-to-have-it's essential. Without a solid structure, consistent SEO, and smart advertising, even your best SKUs can get buried. Here's how to manage l

Unified commerce firm Cart.com has acquired Amify to expand its Amazon Marketplace software, services and logistics offerings.

Amify - a leading provider of technology-enabled Amazon optimization and advertising solutions - announced that it has closed its Series B funding round with a total of $10 million in investment. This funding round was led by strategic growth-oriented inv