Greg Kogan — Positioning for Frontier Companies

I've worked with 100+ startups over the past 13 years and led growth and marketing at Pinecone from pre-seed to $1B+ valuation. These days, when I talk to founders about hiring the same conversation keeps coming up: they're not sure what to look for in th

It was six months after my trek through the cloud forests of Peru when I learned I'm not supposed to hike in jeans.At least it's what I was told, on a different mountain range and continent, by a Seattleite guide who volunteered to lead a group of hikers

After helping Pinecone go from an unknown pre-seed company to a household name in the AI space, I'm returning to independent consulting (and writing).Mission-drivenIn 2013, the same year I started consulting, I got the idea to run the New York City marath

One day I was searching for asoftware product-an online helpdesk-when I stumbled upon a clever tactic that a startup was using to get users thanks to their (bigger) competitor's popularity, andthe more popular the competitor gets, the more users the start

One of the many stupid things I did in my first year as a consultant was booking the cheapest everything and paying out-of-pocket when traveling for business.My first business trip to San Francisco, in 2014, was to meet withScalyr, and it included a cheap

You know the nagging feeling that your product, project, or company has become more complicated than it needs to be? You can solve many problems and get better results by doing something unthinkable to many: removing parts that once seemed essential. My c

What do these words have in common? Fast, quick Easy, effortless Modern Best, top Simple Powerful Beautiful FlexibleYou've probably seen them used to describe software products. Maybe you use them to describe your own product. They seem like great descrip

This is a story of how a software company was able to start a conversation with 8x more of their users by cuttingthe length of their emails by 90%. You could set up a test of this method in less than an hour.The ProblemOne of the most

Why are consultants paid to tell you what you already know? Why are some otherwise intelligent people bad at expressing their ideas? Why do some websites have so little information on them?The answer is clarity. The ability to convey a message or idea in