Haus news and milestones

Two years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it's launched a consumer ads segment with ambitions to take on the Big Tech pla…

The Fox One streaming service's World Cup marketing playbook is all about letting the creators do the scoring.

This document provides an overview of SOC for Service Organizations Engagements.

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.

In its initial rollout of ads, OpenAI is charging prices that rival those for coveted video programs like the NFL, and well above what rivals such as Meta Platforms' social media…

Google's new protocol and AI search ad offering are meant to convince marketers that its ecosystem is the best for driving AI-powered sales.

Since ChatGPT came out three years ago, there has been no shortage of tech companies whose businesses some see as potential victims of competition from chatbots. That list has ra…

The Ad Council, the nonprofit behind many of America's most impactful communications programs that inspire action and accelerate social change, elected 33 new members to its Boar…

Meta says

Why 01 Advisors partner David Fischer went from Google and Facebook to venture investor.

Advertisers of all sizes and skill levels will be able to transition quickly from social media advertising to TV.

Some brand marketers who tested the platform say it lacks some key functionalities.

The model on display has all the smart home features you could ask for, powered by Apple HomeKit.

Telehealth companies including Hims & Hers, Sesame and Noom have flocked to Facebook and Instagram to promote their booming weight loss drugs. But pressure from regulators concer…

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level dat…

The ad industry needs a better understanding of what incrementality testing actually is, says Olivia Kory, head of strategy at Haus.

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Direct-to-consumer retailers burned by higher digital ad prices over the past three years have grown desperate to reduce their dependency on Meta Platforms. So this fall, when mo…

In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality.

/PRNewswire/ -- Marketing measurement is an age-old problem: How does a brand know what

Haus, a startup aiming to make home ownership more affordable and flexible, is announcing that it has raised $7.1 million in new funding. This amount