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Dental Influencer Marketing: What Actually Works for a Practice Influencer marketing in dentistry has a credibility problem, and most of it is self-inflicted. A practice pays a local personality with a big follower count, gets a glossy post, sees a spike

How to calculate cost per lead and cost per acquisition for a dental practice, the four mistakes that distort both, and which number should drive a budget decision.

Online Scheduling and Live Chat: Removing the Friction Between Interest and a Booked Patient A prospective patient finds your practice at 9:40 on a Tuesday night. They have read your reviews, looked at two before-and-afters, decided you are probably the o

The Dental Marketing Calendar: Summer Slump, Back to School and the Q4 Push Most dental practices market at a constant volume all year and then act surprised when the schedule swings anyway. The swings are not random. They track school terms, insurance pl

Dental Website Accessibility: The Compliance Risk Most Practices Do Not Know They Have Accessibility reaches most dental practices in one of two ways: a demand letter from a law firm, or a vendor selling a widget that promises instant compliance. Both are

Website Speed and Core Web Vitals for Dental Practices: What Actually Costs You Patients Site speed is the most over-promised and under-diagnosed item in dental marketing. Practices are sold "page speed optimization," shown a score that moved from 42 to 7

GA4 for Dental Practices: The Measurement Setup That Actually Tells You What Is Working Most dental practices have Google Analytics installed and almost none of them use it. The tag was added by whoever built the site, nobody configured conversions, and t

The End-of-Year Dental Benefits Campaign: How to Run It Without Sounding Desperate Between October and December, nearly every dental practice in America sends the same message: "Use your benefits before they expire!" Patients receive it from their dentist

Full-Arch Implant Marketing: How to Attract All-on-4 Patients Without Racing to the Bottom on Price Full-arch implant treatment is the highest-value case most general and surgical practices will ever produce, and it behaves nothing like the rest of dentis

Marketing a De Novo Dental Practice: The 12 Months Before You Open Most startup practices begin marketing about six weeks before opening day, right after the construction delays are resolved and someone notices there are no patients on the schedule. That