KORTX

Connected TV isn't an emerging channel anymore, it's the one absorbing the budget. CTV will account for more than half of converged TV ad spending by 2028, up from 42.2% this year. CTV upfront/NewFront spending crosses over linear TV upfront spending for

TL;DR: Hospitality and entertainment marketing works when it meets guests and attendees in the moment: daydreaming about a getaway, comparing dates and availability, or a click away from booking. Brands that combine first-party guest data, full-funnel str

Bringing media in-house sounds like the right move. Stop paying a vendor markup, own the data, control the strategy. Then reality shows up: recruiting media buyers who actually know what they're doing, standing up the tech, and keeping both running while

TL;DR: CPG brands are competing for share of mind, not shelf space. Winning requires mapping a buyer journey that jumps between social feeds, retailer sites, and physical shelves in the same hour; building audiences around shopper behavior and retailer af

TL;DR: Senior living marketing works when it meets residents and families in the moment: recognizing that a change is needed, comparing communities and care levels, or ready to schedule a tour. Communities that combine first-party data, full-funnel strate

TL;DR: Home services marketing works when it meets homeowners in the moment: the second a pipe bursts, an AC unit fails, or a storm passes through. Brands and agencies that combine first-party service data, full-funnel local strategy, and dynamic creative

TL;DR: "Data-driven" is on every agency's homepage. It means almost nothing until you check for four things: real first-party data, audiences built around your business instead of a template, reporting that says why something worked, and results with actu

TL;DR: Travel and tourism marketing works when it meets travelers in the moment, while they're dreaming of a getaway, comparing destinations, or a click away from booking. Destinations, attractions, and tour operators that combine first-party data, full-f

TL;DR: Retail advertising wins when it meets shoppers in the moment, during a product search, a browsing session, a flash sale, a seasonal push. Brands and agencies that combine first-party data, full-funnel omnichannel strategy, and dynamic creative tied

TL;DR: Sports advertising works when it meets fans in the moment. Before tip-off, during a playoff push, the morning after a big win. Brands and agencies that combine audience intelligence, season-long funnel strategy, and dynamic creative around real spo