MarketingSherpa

Social media has been a tremendous opportunity for marketers to learn more about their audiences through interaction. In particular, Facebook offers a forum where many companies and customers can communicate. Read how Doubleday gained 72,000 new Facebook

This case study covers an event marketing effort to create an event sponsor guide that came together in 11 days, met a need for the target audience and led greater brand awareness for the company that executed the campaign.Read on to find out how Loggly &

Keywords are a primary component to any PPC ad campaign, and keeping track of what works is an important part of the entire strategy.One hotelier revamped its entire PPC campaign with new landing pages and a new approach to keyword management, uncovering

Deliverability is an especially large concern for marketers who rely on email for a majority of sales. If emails stop arriving, then the business stops earning. Delivery rates must be maintained and monitored.This local deals website maintains near-perfec

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MarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their marketing decisions and proving the return on marketing investments, according to a company release.

Presseveröffentlichung von optivo GmbH MarketingSherpa Awards: Condor und optivo auf Goldkurs veröffentlicht auf open PR