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Overview
Practical Case Studies, Research and Training for Marketers. MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
News
Social Media Marketing: Doubleday combines geocaching and Facebook to boost sales 23% for John Grisham book
Social media has been a tremendous opportunity for marketers to learn more about their audiences through interaction. In particular, Facebook offers a forum where many companies and customers can communicate. Read how Doubleday gained 72,000 new Facebook
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Tradeshow Marketing: Why a SaaS company helped competitors generate leads
This case study covers an event marketing effort to create an event sponsor guide that came together in 11 days, met a need for the target audience and led greater brand awareness for the company that executed the campaign.Read on to find out how Loggly &
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PPC Campaign: Marketer learns from unsuccessful campaign to deliver 75% increase in sales
Keywords are a primary component to any PPC ad campaign, and keeping track of what works is an important part of the entire strategy.One hotelier revamped its entire PPC campaign with new landing pages and a new approach to keyword management, uncovering
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Email Deliverability: 6 tactics achieve near-perfect delivery rate for local deals site
Deliverability is an especially large concern for marketers who rely on email for a majority of sales. If emails stop arriving, then the business stops earning. Delivery rates must be maintained and monitored.This local deals website maintains near-perfec
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