MediaSense

The UK digital advertising market reached £21.2bn in the first six months of 2026, up 13% year on year, according to IAB UK's Digital Adspend Study HY 2026, produced with mediasense. Advertisers invested almost £5bn more in digital advertising in H1 2026

ISBA has today published the second phase of its Digital Retail Media Study, providing the industry's first independent validation of what five of the UK's largest retail media networks can deliver across campaign set-up, delivery, and reporting. Followin

In more than two decades working with marketers across Asia Pacific, we have seen the region become one of the world's most dynamic and commercially important marketing environments. A regional CMO today may be managing a mature market like Singapore, a m

For years, affiliate marketing has enjoyed something few marketing disciplines can claim: it has almost always been able to prove its value. Pay for outcomes. Measure every click. Track every sale. In an industry obsessed with accountability, affiliate ha

Once retail media is treated as a media channel rather than a trade line, the following challenge is unavoidable: Should retail media sit with brand, media, sales or shopper? The answer depends on your vision for the channel, your vertical, in-house capab

Retail media is now a full funnel, global channel. Spend reached about $175bn in 2025 and is set to pass $196bn in 2026, representing 16% of all advertising spend. This is no longer a US story. European spend on retail media is growing at twice the rate o

For many APAC organizations, the challenge is no longer deciding between brand building and performance. Marketing teams largely understand the role both play in driving growth. Yet effectiveness often breaks between intent and execution, as everyday deci

When was the last time you observed truly integrated marketing? A seamless, narrative-driven journey where every touchpoint feels crafted, connected and contextual. It's more likely you experienced something that should have felt integrated but didn't qui

Among a busy Cannes Lions 2026 agenda, mediasense participated in two panel discussions exploring how AI is reshaping the marketing industry. While one conversation focused on the future skills, capabilities and cultures organisations will need to thrive,

Agentic AI has quickly become one of the defining conversations in media buying - and one of the least understood. For some, it represents a fundamental shift in how media will be planned and bought. For others, it remains more marketing narrative than ma