MobileAction

At WWDC 2026, Apple introduced creative assets: images and videos that can appear on your product page header and in search results. We map the creative journey across four stages, from the first impression through to the first session, and show where eac

Earlier in 2026, Apple Ads announced two changes affecting how advertisers manage search results campaigns: additional ad placements further down the search results page and Maximize Conversions, an automated bidding strategy built around a target CPA. To

Custom product pages raise conversion rates by an average of 2.5 percentage points. At WWDC 2026, Apple announced creative assets, dedicated images and videos that can appear in product page headers, in organic search results, and in Apple Ads campaigns o

App growth teams don't work the way they did two years ago. Big or small, most of them now run their day through an AI tool. AI agents for marketing went from experiment to daily habit. Nobody stares down a wall of dashboards trying to spot what changed a

Methodology note: MobileAction's Volume, Difficulty, and placement-level Impression Share figures referenced in this article are proprietary estimates derived from MobileAction's own data collection and modeling. They are not metrics provided by Apple and

For finance, trading, and crypto apps, install demand tracks the market. A sharp cryptocurrency move, rising gold prices, or a sudden increase in expected volatility may change what people search for, which products interest them, and how urgently they lo

Earlier this month, Apple wrapped up WWDC 26, the annual opportunity to announce new and exciting product changes, and this year's updates are notably broad in scope for UA professionals and mobile app developers specifically, covering new creative placem

Discover how to plan your 2026 FIFA World Cup app marketing strategy with ASO keywords, metadata updates, Apple Ads, CPPs, and in-app events.