Ntara news and milestones

If you make tools for a living, you already know the pressure is coming from multiple directions. Trade verticalization means your catalog is growing and splitting. Every drill p…

If you are like most manufacturers, your AI strategy is already underway. Our research found that 79% of senior manufacturing leaders have a strategy in place and have already be…

Product companies debating whether to invest in a PIM or a DAM are often asking the wrong question. The research suggests the more useful question is: what does it cost when you…

When we surveyed 100 industrial manufacturing leaders about product data, PXM, and AI readiness, we expected to find shared pain points. We found them, but we also confirmed that…

PIM isn't usually a one-and-done event. Quick wins often spark new ideas. Post-launch, you start to wonder, "What if…" This is where you can really level up. With the right skill…

Most industrial manufacturers have made real investments in product technology. But having the right tools is not the same as having a working system. That is the central finding…

I've been in a lot of Life Sciences RFP conversations, and the briefing documents almost always describe the same problem: too many channels, too much rework, too slow to market.…

The way buyers discover and evaluate products has fundamentally changed, and it's still changing. AI agents can now mediate which products get compared and recommended. This shif…

Think of PXM as the bridge between your technical systems (ERP, PLM) and the customer-facing world. But keep in mind that PXM isn't just software. It combines people, processes,…

JOHNSON CITY, Tenn., April 24, 2024 (GLOBE NEWSWIRE) -- Ntara will present its 2024 US Manufacturers Digital Benchmarking Study at PIMpoint Americas in Chicago on April 24, 2024.…