Open Influence

The month of October closes with its most popular holiday, but brands and creators have plenty of other key dates to keep them busy before donning their costumes and putting out their bowls of Halloween candy. Hispanic Heritage Month continues through Oct

Brands have become far more sophisticated about choosing creators and far less comfortable letting them do the work they were chosen for. Briefs keep getting longer while the content grows more interchangeable, and audiences can tell within seconds when a

(Download the 2026 report) Why Sponsored Content Feels Like an Ad Brands have become far more sophisticated about choosing creators and far less comfortable letting them do the work they were chosen for. Briefs keep getting longer while the content coming

Usage in perpetuity is among the most consequential and contested terms in creator marketing contracts. Under a perpetual license, a brand pays a creator once and retains the right to run that content in paid media, across any channel, without a defined e

"I used to think a great idea was enough," says Alexandra Mathieu, who currently serves as VP of strategy and creative at Open Influence. "It isn't. Great ideas need conviction, storytelling and exceptional execution to survive. There are graveyards full

Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school sales period. "From July and August year over year, TikTok spend is up about 20%," said Jack Jo

Creator pricing is a problem, and everyone is trying to determine the best solution. But one of the biggest hurdles that creators, their agents and the creator marketers looking to work with them face isn't the initial price tag to get the partnership sta

CompanyThis field is for validation purposes and should be left unchanged.First NameLast NameEmail Are you a Brand, Agency, or Creator?Are you a Brand, Agency, or Creator?BrandAgencyCreatorCompanySelect an industrySelect an industryAgencyApparel/Fashion/A

School is back in session, and summer is heading toward its unofficial and official end, but pumpkin spice is beginning to appear in drinks and food throughout the country. Labor Day may be the last day to wear white, but September offers other key social