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Overview

WE ARE OPINARY. Our technology helps global brands and respected publishers to reach, understand & convert their target audiences.

News

Blog 2 months ago
Rejoin or Not Rejoin? Readers Answer the Question
By Lucas Shiller Engagement Editor at Opinary With the UK's debate over rejoining the EU in the headlines again, it's worth asking what readers themselves make of the idea. The Times, Financial Times, Yahoo News UK and the iPaper have all put the question
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Blog 3 months ago
One World Cup, Many Opinions
By Tonka Radisch Head of Editorial at Opinary This World Cup will be remembered for more than football. Readers across our global publisher network weighed in on its biggest off-pitch controversies, and together defined what this tournament will really be
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News kress 3 months ago
Vom Spiegel über Opinary zu BurdaForward: Fries übernimmt Social Media
Ariane Fries wird Head of Social Media bei BurdaForward. Zuvor leitete sie die Spiegel-Community und war bei Opinary tätig. (ca. 142 Zeichen) kress.de ist der Mediendienst mit tagesaktuellen Brancheninformationen im Internet. Jeden Werktag die Schwerpunkt
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Blog 3 months ago
3 Problems the 2026 Reuters Report Reveals and How Audience Polling Solves Them
The 2026 Reuters Institute Digital News Report reads, in places, like an obituary for the old publishing playbook. Trust in news has fallen to its lowest level on record. Interest in news is down 13 percentage points since 2021. And for the first time, so
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Blog 4 months ago
How a Global Audience Read the Iran War
By Lucas Shiller Editor at Opinary When the US and Israel struck Iran, the war was fought in headlines long before any peace deal. With an agreement now signed, it's worth looking back at what readers actually thought during the last few months of uncerta
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Blog 5 months ago
The Sugar Tax: Sound Public Policy or Paternalism?
By Lucas ShillerEditor at Opinary The German government's recent decision to go through with a sugar tax on soft drinks has revived an international debate on the pros and cons of taxing unhealthy products. The World Health Organization is decidedly in fa
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Blog 6 months ago
Google Zero Is Here And Publishers Are Betting On Community
By Tonka RadischHead of Editorial at Opinary The traffic is gone. Google's algorithm updates and zero-click search have quietly drained the referral streams publishers relied on for years. The publishers surviving the shift aren't chasing the next platfor
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Blog 7 months ago
Earning the gold medal for poll usage Ask Away
Ask Away presents you monthly news about Opinary's product and team, inspiration for integrating polls into your platform and exciting insights from our users. One of the best reasons to incorporate our polls is to create exciting communities around speci
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Blog 8 months ago
First-Party Data for Publishers: Why It Matters and How Publishing Leaders Use It to Improve Performance
First-party data has become a reliable way for publishers to prove performance and build more resilient revenue. This article breaks down why it matters now, and how leading publishers are turning consented, user-declared signals from polls into segments
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People

Cornelius Frey
Managing Director
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Offices

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