Outra
Commerce · Cybersecurity
A-ratedvisa sponsor licence, United Kingdom
200+people
36stories in the press
2016founded
Visa sponsorship
A-rated
Sponsor licence
Skilled Worker
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0
Open roles in United Kingdom
In the register as Outra Limited, London
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UK Home Office · checked Nov 8, 2026 · Visa details by country
News
How to Build Better Lookalike Audiences (When Meta's Modelling Stalls)
A three-step playbook for improving lookalike performance: seed from real UK household attributes, enrich Klaviyo first, then activate on Meta.
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Google Customer Match: How to Upload Your List (and Make It Worth Uploading)
What Customer Match is, who's eligible, the exact upload steps, what drives match rates - and why list quality matters more than the mechanics.
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Facebook Custom Audiences: How to Create, Sync and Exclude Them (2026)
Every Custom Audience type, the exact setup steps, why match rates decide performance, and how enriched Klaviyo segments make better seeds.
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Direct Mail Marketing in 2026: The UK Brand's Guide to Costs, Targeting and ROI
Start with the households most likely to find your offer relevant. A practical guide to direct mail retargeting, national prospecting, campaign costs and measurement.
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E-commerce Segmentation: The Household-Level Playbook
Behavioural and RFM segments only get you so far. Add household-level context - tenure, family stage, purchasing power, move stage - and segmentation finally predicts purchase.
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What is a Customer Intelligence Platform? (And When You Actually Need One)
A plain-English definition of a customer intelligence platform, how it differs from a CDP or BI tool, and the decision framework for when a UK D2C brand actually needs one.
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Customer Data Enrichment: The Complete Guide for UK D2C Brands (2026)
A pillar guide to customer data enrichment - what it is, the attributes that matter, how to enrich Klaviyo/Shopify/CRM data, and how to activate it in paid media.
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Data for Marketing: A UK Marketer's Guide to Sourcing, Buying and Activating It
Where marketing data actually comes from in the UK, how to buy it without burning budget, and how to activate it in Meta, Google and Klaviyo without breaking GDPR.
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UK Household Data for D2C Marketing: A Deterministic Alternative to Meta Advantage+
How UK household data, Council Tax bands, Land Registry signals, tenure, move stage, gives D2C performance marketers a controllable alternative to Meta's broad Advantage+ targeting.
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Leeds
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Registered in England & Wales, company no. 10366987. Registered office: One Sovereign Quay, Leeds, United Kingdom, LS1 4AG.
Birmingham
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