Outra

Commerce · Cybersecurity
A-ratedvisa sponsor licence, United Kingdom
200+people
36stories in the press
2016founded

Overview

The household intelligence layer for your marketing stack.. Your stack sees clicks and purchases. Outra sees the real-world signals behind them, moving, life stage, affluence, so you reach the households ready to buy, and get sharper with every campaign.

Visa sponsorship

A-rated
Sponsor licence
Skilled Worker
Visa route
0
Open roles in United Kingdom
In the register as Outra Limited, London
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UK Home Office · checked Nov 8, 2026 · Visa details by country

Financials

Latest round
Venture - Series Unknown
Funding rounds
2
Funding rounds
Round Announced Amount
Venture - Series Unknown 2022 — Details
Venture - Series Unknown 2017 — Details

News

Blog 3 months ago
How to Build Better Lookalike Audiences (When Meta's Modelling Stalls)
A three-step playbook for improving lookalike performance: seed from real UK household attributes, enrich Klaviyo first, then activate on Meta.
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Report
Blog 3 months ago
Google Customer Match: How to Upload Your List (and Make It Worth Uploading)
What Customer Match is, who's eligible, the exact upload steps, what drives match rates - and why list quality matters more than the mechanics.
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Report
Blog 3 months ago
Facebook Custom Audiences: How to Create, Sync and Exclude Them (2026)
Every Custom Audience type, the exact setup steps, why match rates decide performance, and how enriched Klaviyo segments make better seeds.
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Report
Blog 3 months ago
Direct Mail Marketing in 2026: The UK Brand's Guide to Costs, Targeting and ROI
Start with the households most likely to find your offer relevant. A practical guide to direct mail retargeting, national prospecting, campaign costs and measurement.
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Report
Blog 5 months ago
E-commerce Segmentation: The Household-Level Playbook
Behavioural and RFM segments only get you so far. Add household-level context - tenure, family stage, purchasing power, move stage - and segmentation finally predicts purchase.
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Report
Blog 5 months ago
What is a Customer Intelligence Platform? (And When You Actually Need One)
A plain-English definition of a customer intelligence platform, how it differs from a CDP or BI tool, and the decision framework for when a UK D2C brand actually needs one.
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Report
Blog 5 months ago
Customer Data Enrichment: The Complete Guide for UK D2C Brands (2026)
A pillar guide to customer data enrichment - what it is, the attributes that matter, how to enrich Klaviyo/Shopify/CRM data, and how to activate it in paid media.
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Report
Blog 5 months ago
Data for Marketing: A UK Marketer's Guide to Sourcing, Buying and Activating It
Where marketing data actually comes from in the UK, how to buy it without burning budget, and how to activate it in Meta, Google and Klaviyo without breaking GDPR.
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Report
Blog 5 months ago
UK Household Data for D2C Marketing: A Deterministic Alternative to Meta Advantage+
How UK household data, Council Tax bands, Land Registry signals, tenure, move stage, gives D2C performance marketers a controllable alternative to Meta's broad Advantage+ targeting.
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Offices

Where the company hires and what each office is for
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Countries
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Leeds United Kingdom
HQ
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Registered in England & Wales, company no. 10366987. Registered office: One Sovereign Quay, Leeds, United Kingdom, LS1 4AG.
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