PowerRouter

MARKETING The traditional revenue playbook is becoming obsolete. GTM strategies are evolving rapidly. Teams are expanding into newer customer acquisition channels, causing your revenue engine to become a data nightmare. When lead and account relationships

MARKETING Lead Handoff Playbook Leads don't convert as soon as they enter your funnel. They transition through different stages from marketing to sales to customer success in the funnel. However, this journey is often riddled with a lot of friction, causi

MARKETING Revenue Impact of Sales and Marketing Misalignment Marketing and sales alignment closes 38% more deals and generates 208% more revenue. Yet, 96% of teams struggle to make it work. The misalignment is no small deal. It's costing companies a trill

MARKETING The High Cost of Lead-to-Account Matching in Salesforce 94% of global organizations implement ABM. Yet, only 19% feel confident in their ABM operations. Operationalizing ABM in Salesforce is a common problem faced by many organizations. It messe

MARKETING Cost of Bad Lead Tired of generating leads that won't convert? You're not alone. 53% of marketers spend 50% of their budget on lead gen. Unfortunately, 79% of them don't convert into a sale. That's a significant amount of revenue leakage. Also,

GTM OPERATIONS Cost of GTM Delays GTM delays shouldn't cost you more than time-it definitely shouldn't be hitting your revenue. If it is, your GTM operations need a serious check. Because GTM delays mess with your timelines and revenue ramp-up. Longer del

Are you still using spreadsheets to distribute leads? And asking reps who's up for the next lead? Maybe it's time to rethink. Slow lead response times can ruin your sales efforts, causing potential leads to slip through your fingers. Even worse? Causing t

Marketing faces a data challenge, especially in B2C companies. However, it's not about not having enough data. In fact, they have abundant data. The hitch is that over 35% of marketers aren't entirely confident about their data quality. And over 15% of th

In 2020, 2.5 quintillion bytes of data was created daily, and it is projected to reach 463 zettabytes by 2025. As the volume of data being generated continues to grow exponentially, so does the emphasis on data integrity. The importance of data integrity

Sales teams use an average of 10 different tools. Regardless of the exhaustive tech stack, they end up using only 62% of it yet spend a mere 27% of their time selling. Sales tech stacks are often disconnected. A disjointed tech stack creates silos in your