Overview
News
Salaries
Products
People
Growth
Offices
Financials

Funding and backers

Total raised
$74.9M
11 rounds on record
Latest round
$15M
Venture round · Nov 2023 · 2 yr ago
Team
11-50
employees, estimated range
Hiring now
4
+1 posted in 30 days
Backers
1
Seed Capital
The money's age
Long since its last round
34 months since the last round · and hiring
Momentum
25/100
hiring for its size, in the news
Last sign of life
this month
a posting or a news item
Tractionpublic signals, read monthly
Web presence
top 0.43%
of 133.2M domains by links, Common Crawl
Funding rounds
RoundDateAmountInvestorsSource
Venture round Nov 2023 $15M — SEC Form D
Venture round Nov 2023 $15M — SEC Form D
Series A May 2023 $13.1M — SEC Form D
Debt Financing Jul 2020 $12M — SEC Form D
Debt Financing Jul 2020 $12M — SEC Form D
Venture round Apr 2019 $7.2M — SEC Form D
Venture round Sep 2018 $7.5M — SEC Form D
Series B Apr 2018 $5.7M — SEC Form D
Venture round Aug 2016 $2M — SEC Form D
Venture round Jan 2016 $7.5M — SEC Form D
Venture round Apr 2014 $1.9M — TechCrunch
Registers and programsofficial lists and records that name the company
Legal entity Understory A/S its site
Founders and leadersfrom filings, registers and the company's site
Alexander KubicekExecutive Officer, DirectorSEC Form D
Bryan DowExecutive OfficerSEC Form D
Alexander JacobsExecutive OfficerSEC Form D
Steve BenfieldExecutive OfficerSEC Form D
Patricia WyngaardExecutive OfficerSEC Form D
Jack AlexanderExecutive Officer, DirectorSEC Form D
Backed byfrom the funds' portfolios and accelerator catalogs
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Cred9 roles
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Overview

Understory is the only tool you need to sell experiences. To create, manage and grow your experience business.

News

News markets.businessinsider.com 4 days ago
NYO3 Signs Letter of Intent to Acquire Norway
OSLO, Norway, Sept. 23, 2026 (GLOBE NEWSWIRE) -- On September 21 (local time), NYO3, a Norwegian premium anti-aging supplement brand, and Aker B...
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News YahooFinance 5 months ago
Smashburger hires newcomer agency Understory amid creative revamp
The shop, which launched this year, looks to bring more cultural relevance to Smashburger's marketing after the brand recently admitted it lost focus.
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Report
News Pulse 2.0 2 years ago
Understory: Insurance Platform Protecting Climate-Vulnerable Industries Raises $15 Million
Understory, an insurance platform protecting climate-vulnerable industries from severe weather risks, announced the closing of a significantly oversubscribed Series A funding round at $15 millionto drive its expansion into the renewable energy sector. Thi
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Report
Press release PRNewswire 2 years ago
Climate Risk-Solving Insurance Provider Understory Secures $15 Million Series A Funding
/PRNewswire/ -- Understory, the insurance platform protecting climate-vulnerable industries from severe weather risk, announced the close of a significantly...
Read more
Report
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People

Alexander Kubicek
Executive Officer, Director
Bryan Dow
Executive Officer
Alexander Jacobs
Executive Officer
Steve Benfield
Executive Officer
Patricia Wyngaard
Executive Officer
Jack Alexander
Executive Officer, Director
Jim Marshall
Executive Officer, Director
Patty Wyngaard
Executive Officer
Alan Godhart
Executive Officer
Amar Duggasani
Director
Louise Ward
Executive Officer
Ahmad Aslami
Executive Officer
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove

Growth

Hiring Momentum
60/100
Growing
Open positions
4
1 opened / 0 closed in 30 days
ATS activity
Every ~8 hours
Today
Hiring Dynamics +100%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
HR
50% ▲
Sales
50% ▲

Offices

Where the company hires and what each office is for
Cities
3
Hiring now
3
Countries
2
Busiest office
Aarhus
Loading the map
Headquarters Builds here Office with open vacancies Tap a pin for the office
Aarhus Denmark
HQ
1 open roles 1-10 est. staff
hires for Early Careers
seen since Jul 2025 job postings
Barcelona Spain
Sales office
3 open roles 1 posted in 90 days 10-50 est. staff
hires for Sales
seen since Jun 2026 job postings
Copenhagen Denmark
1 open roles 1 posted in 90 days 1-10 est. staff
hires for HR
seen since Sep 2026 job postings

Financials

Total raised
$99M
Latest round
Venture - Series Unknown
Funding rounds
11
Funding rounds
Round Announced Amount
Venture - Series Unknown 2023 $15M Details
Venture - Series Unknown 2023 $15M Details
Series A 2023 $13.1M Details
Debt Financing 2020 $12M Details
Debt Financing 2020 $12M Details
Venture - Series Unknown 2019 $7.2M Details
Venture - Series Unknown 2018 $7.5M Details
Series B 2018 $5.7M Details
Venture - Series Unknown 2016 $2M Details
Venture - Series Unknown 2016 $7.5M Details
Venture - Series Unknown 2014 $1.9M Details