Prodege

Prodege appoints Todd Parsons as CEO, effective October 1, 2026, strengthening its consumer marketing and insights platform leadership.

EL SEGUNDO, Calif., September 17, 2026--Todd Parsons appointed CEO of Prodege

Prodege Appoints Todd Parsons Chief Executive Officer Prodege Welcomes Todd Parsons as CEO EL SEGUNDO, Calif., September 17, 2026 - Prodege, a consumer marketing and insights platform powered by leading loyalty programs, today announced the appointment of

Where Gen Z Shops, Eats and Where the Line Between the Two Has Blurred Later in the week, Maya is at Kroger. She has a list, a rough budget and enough time to get through her shopping before something else demands attention. The financial pressure from ea

How Gen Z Celebrates 21st Birthdays: New Data Beyond the Bar Crawl Since the U.S. set the federal minimum drinking age at 21 in 1984, turning 21 has stood as America's ultimate legal rite of passage. For decades, the stereotype of the 21st birthday was si

AdGate Media is Now Part of Prodege AdGate Media has officially joined Prodege, a global leader in consumer insights, performance marketing, and publisher monetization. By combining forces, we are delivering greater scale, higher yields, and expanded perf

How Social Media Shapes What Gen Z Eats (And How It Doesn't) Maya gets her first piece of nutrition advice before she finishes her morning coffee. She didn't ask for it. She opens TikTok while the coffee is still brewing and a creator appears to explain w

Food is about more than what ends up on the plate. For Gen Z, what, where and why they eat is shaped by financial pressure, social media, changing routines and a growing number of places to get a meal. In this three-part series, we'll take a closer look a