Overview
News
Technologies
Salaries
Products
People
Growth
Offices
Financials

Overview

Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI.We collaborate with brands to amplify content and create campaigns that get consumed by the right audience and drive actual business results. We're a motley crew of digital specialists, entrepreneurs, creatives and data-nerds that live and breathe social & tech. Most importantly, we know that it's not about us, and all about you.

News

Blog 4 years ago
Inside Right Hook: Q1 2022 - Wins, Losses and DTC eCommerce Trends
So much has shifted in the DTC eCommerce landscape over the last 12 months. From a paid advertising standpoint, these have by far been the toughest conditions we've had to navigate since Meta (formerly Facebook) introduced the pixel. Tracking and attribut
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Blog 5 years ago
iOS14 & Facebook Ads for eCommerce
As if 2020 wasn't enough, Apple has decided to start the new year off with a massive roadblock to mobile advertising. Any day now, Apple's new iOS14 App Tracking Transparency (ATT) Framework will require apps to ask users for permissions, via a prompt, to
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Blog 6 years ago
Founders' Client Memo No.1
Memo to: Right Hook ClientsFrom: Dee & ScottRE: COVID-19 and Q3/Q4 Outlook Hi All, We hope all is well and that you're happy and healthy right now, including your loved ones in what's truly been an extraordinary few months. We felt the time was right to r
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Blog 6 years ago
Coronavirus and ecommerce: Preparing for the impact of COVID-19
Based on the current situation around the world, it is prudent that we are on the front foot - proactively planning for various possibilities and eventualities that COVID-19 may bring to our eCommerce industry, the global economy and our wellbeing. These
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Blog 8 years ago
Traffic Sources (Paid & Organic) of eCommerce Businesses
Traffic is the lifeblood of an online business. For a lot of popular eCommerce sites, a lot of their traffic (50% or so) is direct in nature. People actively seek them out. This kind of traffic is hard to come by unless you're an established player. So wh
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Blog 8 years ago
How FB Retargeting Ties it all Together
Most visitors to your site don't make a purchase. It's sad but true. As you probably know, there's a tactic that can help you wring the last drop of conversions from your site. Retargeting. What's the potential? The rate of cart abandonment is high. Almos
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Blog 8 years ago
Upselling and Cross-Selling to Increase eCommerce Sales
Wouldn't it be wonderful if you were able to increase the revenue of your eCommerce store without increasing the traffic? CRO is one way to that end. Another way is through upsells and cross-sells which is what we're going to discuss today. Most marketers
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Blog 8 years ago
eCommerce Referral & Loyalty Programs
Among all the things we do to grow our businesses, there's hardly anything as powerful as repeat customers. These stats back up my claim. It's six times more expensive to get a new customer than it is to retain an existing customer. Harvard Business Revie
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Blog 8 years ago
eCommerce Marketing Automation with Klaviyo
In an age where time is money, scalable businesses resort to automating business processes as much as possible. Automation grows revenues and the business owner can free up their time to focus on growing the business. For an online business one facet that
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Blog 8 years ago
Why A/B Split Testing FB Ads Builds Smarter Ads
If you've devoted a lot of time to creating your ad, thinking about the copy, writing and rewriting it, choosing the perfect image, and still don't get the results you deserve - there's probably something off about your ad. But how do you know what's the
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Tech stack

Technologies named in job postings at Right Hook Digital over the last 12 months, by layer, with the share of postings for each.
Technologies in use
7
Postings analysed
6
Stack modernity
67/100
Cloud & platforms
ElevenLabs
Figma
Developer tools
Adobe After Effects
Adobe Photoshop
Microsoft Excel
Practices & domains
Wi-Fi
A/B Testing
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Salary insights

Compensation ranges based on this company's open jobs
Median
$90k
Typical range
$20k – $95k
Open positions
4
1 Jobs
Senior 100%
Level Jobs Median Typical range
Senior 1 $85k $85k
Highest paying role Retention Strategist - DTC eCommerce (US-Based, Remote) Full-Time $95k
Normalized to USD per year

Growth

Hiring Momentum
72/100
Growing
Open positions
5
3 opened / 8 closed in 30 days
Median time-to-fill
50 days
faster than 27% of the market
ATS activity
Every ~4 hours
Today
Hiring Dynamics +100%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Marketing
58% ▲
HR
25% ▼
Design
17% ▲
Actively hiring for Marketing (+4 in 30 days)
Activity Timeline
Added Wi-Fi to stack Sep 2026