Search Engine People

At its core, franchise SEO isn't fundamentally different from traditional SEO. A franchise may have one website with dedicated pages for each location or separate websites for individual franchisees. Either way, the fundamentals remain the same: technical

At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of course, referrals and word of mouth. Word of mouth has always been our favourite channel. Why? When someone comes to us through a referr

Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly instead of simply presenting a list of websites. That creates a new challenge for marketers: ranking well is

The advertising platform structure feels very familiar to Google Ads users, with campaigns, ad groups, ads, products, conversion tracking, and bidding strategies already built into the platform. One of the most interesting features is the ad group setup.

For more than two decades, digital marketing strategies have been built around one primary objective: ranking websites in traditional search engines like Google and Bing. Success in SEO was largely determined by a familiar set of factors: Backlinks, ancho

Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in traditional search engines. These systems track rankings, visibility across the "10 blue links," and keyw

TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue Total Marketing Cost (includes all fees, content, internal labor, tools). ROMS can also be inverted to show marketing cost a

For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We've all experienced it: asking an AI assistant to find the perfect gift, compare prices, or curate a wardrobe, only to be handed a list of li

In today's digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days, not months. There is also no shortage of business ideas, which has fu

The tech world is experiencing a powerful moment of reckoning. For nearly three years, OpenAI's ChatGPT dominated the conversation, driving a narrative of a lean, innovative startup disrupting the established giants.But the recent, decisive launch of Goog