Second Nature
Sales & Marketing · Artificial Intelligence
$22Mlatest round · Series B · Oct 2025 · 12 mo ago
2backers · Bright Pixel Capital, Cardumen Capital
50+team · employees, estimated range
22stories in the press
Overview
AI role play sales training that turns practice into performance. Cut ramp time 34%, scale practice 6x, and close 46% more deals. Book a demo today.
Funding and backers
Total raised
$22M
1 round on record
Latest round
$22M
Series B · Oct 2025 · 12 mo ago
Team
51-200
employees, estimated range
Backers
2
Bright Pixel Capital, Cardumen Capital
The money's age
Due for its next round
12 months since the last round · not hiring
Momentum
15/100
in the news
Last sign of life
this month
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Tractionpublic signals, read monthly
Web presence
top 2%
of 133.2M domains by links, Common Crawl
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Series B | Oct 2025 | $22M | Sienna VC lead, StageOne Ventures lead, Cardumen Capital lead, Signals VC lead, Zoom Growth lead | YahooFinance |
Backed byfrom the funds' portfolios and accelerator catalogs
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Financials
Total raised
$22M
Latest round
Series B
Funding rounds
1
Funding rounds
| Round | Announced | Amount | |
|---|---|---|---|
| Series B | 2025 | $22M | Details |
Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors

Cardumen CapitalVia a fund

Bright Pixel CapitalVia a fund
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
Same company
Same group
Likely
News
Introducing Multi-Persona Role-Play
Multi-Persona Role-Play is available to every Second Nature customer. Your reps can now practice with several AI stakeholders in one conversation, in more than 30 languages. Most roleplay training puts a rep across from one buyer, which is normal for the
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Report
What we built to earn our Fall 2026 G2 recognition
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Introducing Multi-Course Role Play Creation
Introducing the new Multi-Course Role-Play Creation. All you need to do is describe the training program you need, and our AI Assistant builds every course in it.Building role-plays one at a time is straightforward when you need only one. But most trainin
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Report
The 9 Best AI Role Play Platforms for Enterprise Sales Training (2026)
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Second Nature vs Hyperbound: Which AI Sales Roleplay Platform Is Right for Your Team?
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How United Rentals and University of Houston Use AI Role Plays
AI role plays are a non-negotiable part of sales training, but many organizations are struggling to incorporate them into training ecosystems. This article draws on direct experience from two Second Nature customers. United Rentals is an equipment rental
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Report
Your Brain Trained, But Did It Remember?
The real measure of training success isn't participation, it's what employees remember and apply afterward. In this exclusive webinar, Dr. Coral Shachar, PhD, explains the four conditions required for the brain to recall knowledge, and Jay Fortuna, SVP Ta
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The Garden (@thegarden_sf) on X
we turned guests into plantsas part of our recent party, 2nd autopoiesis, we created software on top of a dgx spark and camera to run pose detection models and fast graphics on video feed from our living room.as guests entered the space, their face+body h
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Your AI role plays just got more real with video avatars
Introducing Video Avatars - a more lifelike way to practice conversations inside Second Nature. Now your AI persona nods, reacts, and holds eye contact, so practice feels less like a tool and more like the real thing. AI-powered role-plays have already ch
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Report
How to Design a Training Program for Optimal Results Based on Neuroscience
Discover why AI role plays outperform traditional training and how to optimize training programs, based on the neuroscience of how the brain works.
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Offices
Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
Tel Aviv
Israel
HQ
50-200 est. staff
Yigal Alon Street 94, Tel Aviv, 6789155, IL






