Siege Media

18% of transactional AI citations come from editorial roundups, which means the affiliate agency you pick today has a direct impact on whether your brand shows up in AI answers tomorrow. .border-shadow {border: 4px solid #292b2c;box-shadow: 12px 12px 0 0

We analyzed more than 13 billion website sessions to determine the share of mobile and desktop traffic. And while roughly 62% of our brands' traffic is mobile, we found the split depends less on your audience and more on the job they came to do. Many mobi

Josh Blyskal, Special Projects at Profound, returns to the show for a data-rich, in-person conversation with Ross Hudgens about what's actually true in AI search right now, and what's just noise. Josh makes the case that the industry's obsession with trac

Ross Hudgens sits down with JH Scherck, founder of Growth Plays, for a refreshingly contrarian take on AI content. JH argues that with the right context and execution, AI already gets you 85-90% of the way to a strong B2B article, and that the real skill

Both Pangram and Copyleaks deliver strong AI detection accuracy, but Pangram stands apart with a near-zero false-positive rate, with its methodology independently verified by the University of Chicago. Pangram and Copyleaks are two of the more credible AI

52.5% of the domains LLMs cite most on transactional queries are affiliate or sponsorship sites. If your commission strategy is not built for that reality, you are leaving visibility on the table. Most affiliate managers don't realize their programs direc

TOFU content isn't dead in the LLM era. Here's the brand visibility test for deciding which top-of-funnel topics are still worth a budget in 2026. The return of TOFU content starts with a shift in how AI models answer. In 2024, the consensus was that "wha

Your dashboard says LLMs drive 5% of revenue. When asked, your customers say it's closer to 35%. One of those numbers is wrong, and it's not the one you're showing your CFO. That gap is killing GEO budgets, which should be growing right now. The 35% comes

We pulled session data from 115 unique sites. The average session duration is just the headline, but what it means for your business depends on a lot more. The least useful number in our dataset is also the one most people come looking for: Across 115 cle

After auditing thousands of pages across Siege Media clients, one pattern is clear in 2026: the pages that worked last October aren't the ones working now, and most teams still lack a system to decide what to fix, cut, or keep. Content audits used to be s