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Overview
Norwegian entrepreneur and Search Journey Optimisation consultant. Co-founder of Keyword Insights and Snippet Digital. Writing about search, AI, and content strategy.
News
ChatGPT Already Knows Who It'll Recommend Before It Searches
ChatGPT writes brand names into its own search query before it fetches a single page. I read the traffic across 60 conversations to work out when it happens, what being named is worth, and what actually gets you onto that list.
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Common Crawl Published a Manual for Being Visible to AI. I Automated It.
Common Crawl's own AI Visibility Audit tells you to check your training data standing by hand. I automated it. My free checker reads 12 months of Common Crawl history for any domain or single page, dates the month a CCBot block appeared, tells you whether
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How Perplexity Actually Picks Sources (I Read the Stream, Not the Answers)
I read Perplexity's raw answer stream to see how it picks sources, which domains get cited by intent, and how to show up in and get cited by Perplexity.
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FanoutFox: A Free ChatGPT SEO Tool That Shows How It Picks Sources
FanoutFox is a free generative engine optimization (GEO) tool and ChatGPT rank tracker. It reads your own ChatGPT session and shows the fan-out queries, the sources it fetched, who got cited, who got mentioned, and who beat you on each claim. Free, local,
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ChatGPT Changed How It Picks Sources While You Were Reading My Last Post
A reader found a source pipeline I'd never seen, so I went back into ChatGPT's network traffic 10 days after the first teardown. Some of it had changed underneath me, I caught 2 of my own over-reaches, and I found the layer that shows who you lose citatio
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