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Overview
A behavioral science consulting firm, we apply decision science & AI to solve pressing problems in the public and private sectors.
News
The Illusion of Explanatory Depth
The illusion of explanatory depth (IOED) describes our belief that we understand more about the world than we actually do.
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False Consensus Effect
The false consensus effect is a cognitive bias in which individuals overestimate the extent to which their beliefs, values, and behaviors are shared by others.
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Primacy effect
The primacy effect is the tendency to remember the first piece of information we encounter better than information presented later on.
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Peak-end rule
Peak-end rule refers to the phenomena of us judging an experience based on what we determine as peak and based on what happens towards the end.
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Planning Fallacy
Planning Fallacy is the tendency to be too optimistic about one's estimates. As a result, the time needed to get something done is underestimated.
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