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Sun Cruiser is a new hard iced tea brand from Boston Beer Company, with branding and packaging that conjure the feeling that summer can last forever, regardless of the weather outside. Working with Stout Design to bring the brand to life, the sessionable

MorningStar Farms refreshes its plant based food packaging with Design Bridge and Partners, blending 1970s inspired illustration, rich greens and expressive typography with a clearer, more contemporary identity. The post MorningStar Farms Gets a Fresh New

Poland Spring puts its sparkling water roots front and center with a refresh inspired by the forests, springs and rolling landscapes of the Northeast. Interact trades fruit heavy packaging for vintage travel poster charm, giving the brand a more distincti

Has packaging entered a new era? Sustainability is no longer a priority because it's competing with inflation, tariffs, retailer requirements, legislation, supply chain instability, and consumer skepticism. Our new column, Trash Talk, from Interact Sustai

It's no surprise that celebrity chef Giada De Laurentiis has her own line of Italian pantry staples. Dubbed Giadzy, the brand sources ingredients throughout Italy and features packaging design from A Studio. The post Giadzy Goes Gluten-Free With Cosmopoli

Fall Entry closes Wednesday, September 30 at 23:59 GMT. On October 1 every rate moves up. Here is exactly what changes. The post Three Days Left for DIELINE Awards Fall Entry Rate! appeared first on DIELINE.

At a time when other brands are rolling back DEI initiatives, the cosmetics company Lush is doing the opposite for their 2026 Dia de los Muertos product range. The post Lush Flexes its DEI Program Co-Create for Día de los Muertos Collection appeared first

Moon Blessings sends Mid Autumn gifting into outer space, transforming familiar lunar symbolism into a futuristic journey. Silver spacecraft surfaces, a circular observation window and a floating moon rabbit turn the gift box into a playful meeting point

Vinya Llarga stretches the vineyard across the bottle in sweeping bands of green, yellow and earthy brown. Atipus turns the landscape into abstraction, giving Maria Rigol Ordi's first still wine a fresh identity built around movement, simplicity and the m

Fishwife's boat-shaped grocery display is turning heads at Sprouts. Here's what it reveals about how digital-first food brands are bringing their worlds into stores. The post Shelf Life 129: Former DTC Brands Are Making Grocery Displays Good Again appeare