Thenai
Advertising · Standards & Industry Bodies
Overview
The NAI is the Network Advertising Initiative, a self-regulatory trade association for the digital advertising and ad tech industry focused on responsible data collection and consumer privacy. It develops privacy principles and a self-regulatory framework, conducts privacy reviews and guidance, publishes policy comments and educational resources (e.g., on privacy-enhancing technologies), and advocates on digital advertising and privacy policy while supporting member compliance and opt-out mechanisms.
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News
The NAI Submits Comments to CalPrivacy Audit Division Technical Inquiry
On November 2, 2026, the NAI responded to the California Privacy Protection Agency's (CalPrivacy) Audits Division request for technical input on emerging technologies. On how to distinguish a statistical correlation from an actionable sensitive inference,
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The NAI Highlights Public Health Benefits of Digital Health Advertising, Enabling Policy Principles
As federal and state lawmakers deliberate on strategies to safeguard consumer information, health-related data remains a central priority. To support these discussions, the Network Advertising Initiative (NAI) has introduced Benefits of Digital Health Adv
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Tony Ficarrotta Joins The Data Protection Breakfast Club to Talk Privacy, Ad Tech, and Self-Regulation
On October 7, the NAI's General Counsel Tony Ficarrotta recently joined hosts Pedro Pavón and Andy Dale on The Data Protection Breakfast Club for an episode titled "Watch Out For Falling Trees." Tony brings a deep background in data privacy law paired wit
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The NAI Comments on Vermont Age-Appropriate Design Code Proposed Rules
On October 2, the NAI submitted comments to Vermont Attorney General Charity Clark on proposed rules implementing the Vermont Age-Appropriate Design Code (VTAADC). The NAI supports the law's goal of protecting minors from harmful data practices and manipu
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The NAI Comments on FTC Proposed Enforcement Policy Statement on Personalized Pricing
On September 25, the NAI submitted comments to the Federal Trade Commission on its Proposed Enforcement Policy Statement Regarding Personalized Pricing. The NAI agrees that covertly raising prices based on consumer data can violate Section 5 of the FTC Ac
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An Updated Template for State Law Processing Terms
The NAI is releasing Version 2.0 of its Template State Privacy Law Processing Addendum (the "Addendum"). The central design goal of this update was durability: terms that keep working as the statutory landscape keeps moving. The template is available to m
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The Evidence Behind Digital Health Advertising and What is at Stake in How We Regulate It
A woman sees a PSA about maternal warning signs while scrolling on her phone. Weeks later, she checks in for a prenatal appointment on a tablet in the waiting room and sees a version of the same message. Then she mentions it to her doctor. That sequence-a
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NAI Urges Governor Newsom to Veto AB 1542, Calling for Opt-In Consent Standard Instead
On September 9, the NAI sent a letter to California Governor, Gavin Newsom, urging a veto of AB 1542, warning that its outright ban on selling or sharing sensitive personal information-even with consumer consent-would restrict beneficial uses like health
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Trust, Verified: Four Guiding Principles for Building a Defensible Health-Adjacent Data Partnership for TV Advertising
By Andy Dale, General Counsel & Chief Privacy Officer, OpenAP and Ben Chapman, General Counsel & Chief Privacy Officer, Swoop Often, health-adjacent data deals are built to pass a compliance review, not to survive one five years from now. As we built our
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The NAI, IAB File Join Amicus Letter in Haynie v. Google, Defend Demographic Ad Targeting
On August 18, the IAB and NAI submitted an amicus letter under California Rule of Court 8.500(g) backing the writ of mandate petition from Google and YouTube in Haynie v. Google Inc. The underlying litigation claims that Google breached the Unruh Act's ba
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