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Overview
Tireco, Inc. is one of North America's largest private-brand marketers and distributors of tires and tire-related products. Founded in 1972, the company manages a broad portfolio of tire and wheel brands (including Milestar, WestLake, Nankang, Freestar, TracGard, Nanco, Forte, SenDel) and supplies products across passenger, light truck, commercial, trailer, specialty, agricultural, and wheel applications. Tireco operates a comprehensive private-brand program focused on product development, marketing, warranty support, and distribution to dealers, retailers, and commercial customers.