Validity news and milestones

Validity is committed to leveraging our research, data, and MBP partnerships to keep the marketing ecosystem informed. The headline Data protection regulators in France (CNIL) an…

Every AI initiative I've watched fail didn't fall flat because the technology broke. It failed because the organization around it wasn't ready. The data was dirty, the teams were…

Validity is committed to leveraging our research, data, and MBP partnerships to keep the marketing ecosystem informed. The headline: Google is piloting a new browser-level featur…

Every CMO has made the case that email delivers the clearest ROI of any channel in the mix. Unfortunately, that argument is getting harder to make. Not because email stopped work…

Abstract page for arXiv paper 2607.22368: Do Agent Benchmarks Measure Capability? Protocol Validity in the Age of Agentic AI

In a channel as competitive as email, "good" is a moving target. This year's DMA (Data & Marketing Association) UK Email Benchmarking Report, sponsored by Validity, gives us the…

Every product has an origin story. Ours started with a gap we couldn't ignore: the AI conversation happening across our industry was miles ahead of what was actually happening in…

SSL / TLS certificate lifespans are decreasing from 398 to 47 days by 2029, but what steps can you take now to get prepared?

If you've visited Validity.com lately, you've probably done a double take. It looks different-cleaner, bolder, and a lot more like where we're headed than where we've been. But t…

The CMO role has changed. Not gradually-fundamentally. Where once marketing leadership meant owning the brand narrative and managing creative output, today it means something far…

Modern kill chains fail not from lack of speed but lack of decision coherence. Won Yi on command architecture, AI, and the judgement gap in C2 systems.

Email authentication underpins the identity relationship between senders and subscribers. It validates that emails genuinely came from the domains they claim to represent, protec…

During high-volume sending periods, inbox placement isn't just determined by how good your own email program is-it's shaped by everything happening in the ecosystem around you. T…

Abstract page for arXiv paper 2511.04703: Measuring what Matters: Construct Validity in Large Language Model Benchmarks

Construct Validity in Large Language Model Benchmarks

This helpful summary of Return Path is in light of Validity's announcement of their acquisition of the global leader in email deliverability.