Worse on Purpose

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Overview

The brands you trusted quietly gutted quality to protect margins. Investigative essays on corporate enshittification. Free newsletter.

News

News Worse on Purpose 3 months ago
The Car Got Better. The Deal Got Worse.
Dealer and manufacturer profits moved from the car itself to financing, add-ons and the service bay. How dealer markup works, and what to ask before you sign.
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News Worse on Purpose 4 months ago
Same Shoe, Different Factory: Who Makes Your Running Shoes
Only two major running brands still own their factories. The rest rent from the same pool of contractors, often with no commitment past the current order.
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News Worse on Purpose 4 months ago
On Quality: What It Is and Why Products Get Worse
Pirsig proved we recognize quality without defining it. Where quality lives, and how companies drain it from your products without a metric moving.
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News Worse on Purpose 4 months ago
Your Cookware Got Worse On Purpose
Who owns Pyrex, All-Clad, and Instant Pot now? Six companies control the cookware aisle. The full ownership map, plus American-made brands still worth buying.
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News Worse on Purpose 7 months ago
Your Dinner Got Worse On Purpose
Sysco is buying Restaurant Depot for $29B in 2027. Here's why the FTC will let it through and what it means for independent restaurants.
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News Worse on Purpose 7 months ago
Authentic Brands Group: The $20B Empire That Makes Nothing
Authentic Brands Group owns Brooks Brothers, Eddie Bauer, Champion, Dockers, Forever 21, Billabong, Sports Illustrated, and 40+ other brands. It makes none of them. Inside the $20B licensing model.
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News Worse on Purpose 8 months ago
Your Power Tools Got Worse On Purpose Who Really Owns DeWalt, Craftsman, and Milwaukee?
How TTI and Stanley Black & Decker took the same playbook in opposite directions. One invested $206M in R&D and grew to 4,000 workers. The other is $6 billion in debt and closing its hometown factory.
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News Worse on Purpose 8 months ago
Your Backpack Got Worse On Purpose
In 1986, a corporation that made women's lingerie bought every backpack brand you've ever trusted.
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