You. Smart. Thing.
Travel & Tourism · Events & Ticketing
Venture roundlatest round · Nov 2014 · 11 yr ago
2backers · Future Planet Capital, Midven
$1.6Mgrants · 5 grants · CORDIS
1-10team · employees, estimated range
Overview
Our travel demand management platform generates personalised low-carbon travel plans that enhance visitor experience & increase revenues.
Funding and backers
Latest round
Venture round
Nov 2014 · 11 yr ago
Team
1-10
employees, estimated range
Grants
$1.6M
5 grants · CORDIS
Backers
2
Future Planet Capital, Midven
The money's age
Long since its last round
143 months since the last round · not hiring
Momentum
15/100
in the news
Last sign of life
1 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Jan 1, 2025
Won a grant $593k · CORDIS
Oct 1, 2022
Won a grant $317k · CORDIS
Aug 1, 2021
Won a grant $403k · CORDIS
Oct 1, 2020
Won a grant $76k · CORDIS
Oct 1, 2020
Won a grant $186k · CORDIS
Nov 27, 2014
Raised a round Venture round
Tractionpublic signals, read monthly
Web presence
top 2%
of 133.2M domains by links, Common Crawl
Funding rounds
Backed byfrom the funds' portfolios and accelerator catalogs
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Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors
MidvenVia a fund
Future Planet CapitalVia a fund
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
Same company
Same group
Likely
News
SEA Shared Ground Webinar: Sustainable Fan Travel and the Business of Live Sport
How Do Your Fans Actually Get to the Game? 'You. Smart. Thing.' speaking at the Sports Environment Alliance Shared Ground webinar - Online 8 October 2026 The third session in the Sports Environment Alliance (SEA) Shared Ground webinar series turns to a to
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Report
GSIC Summit Valencia 2026
Scaling the Future of Sport Through Technology The GSIC Summit Valencia 2026 brings together sports organisations, technology companies, start-ups, investors and public institutions from more than 50 countries for two days focused on how technology is bei
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Report
ERBC2026: European Running Business Conference
Transforming the Participant Experience Before Race Day 'You. Smart. Thing.' speaking at the European Running Business Conference 2026 - Porto-Gaia, Portugal 6-8 November 2026 The fifth edition of the European Running Business Conference (ERBC) heads to P
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Report
Supporting safer journeys across the night-time economy
Night-Time Safety and Accessibility Across cities, major venues, and regions, the night-time economy depends on people being able to travel home safely and with confidence. However, late-night accessible mobility remains inadequate. Transport services oft
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Report
Reimagining Audience Travel to Birmingham Hippodrome
Turning Audience Journeys into Actionable Insight For cultural venues, audience travel is often the largest contributor to emissions, accounting for more than 80% of a venue's carbon footprint. As a Scope 3 category, it is also one of the hardest to manag
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Report
Transforming Travel Across Greater Manchester
How 'You. Smart. Thing.' is supporting smarter travel across the Bee Network and major events. Transport for Greater Manchester selected 'You. Smart. Thing.' (YST) in 2023 to deliver next generation travel planning across the Bee Network. Embedded within
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Report
You. Smart. Thing. Live
Date: 15 September 2026 Location: Arboretum, Charing Cross Road, London How major sports and live entertainment events are leveraging travel to redefine visitor experience and drive growth You. Smart. Thing. Live is our first dedicated visitor experience
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Report
EarthFest 2026
Supporting Sustainable Travel Across the Live Event Sector Held as part of London Climate Action Week, EarthFest is London's celebration of sustainability, bringing together eco-conscious citizens, organisations and industry leaders across a series of sub
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Report
ACT International Conference 2026
Transforming Visitor Experience with Personalized Travel Plans Sunday, July 26, 2026 to Wednesday, July 29, 2026, Philadelphia Marriott Downtown The Association for Commuter Transportation (ACT) brings together leading voices in transportation demand mana
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Report
Webinar: WSA Lunchtime Learning Session - Transforming Visitor Experience with Personalised Travel Plans
WSA Lunchtime Learning Session As part of our ongoing partnership with the Welsh Sports Association, 'You. Smart. Thing.' has been invited to lead this lunchtime learning session. Alex Townshend, Head of Environmental and Socio-economic Impact at 'You. Sm
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Report
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