Digital Glue

Author - Anika Shah, Head of Communications at Digital Glue In 2025, the digital landscape isn't just evolving; it's undergoing a seismic shift. The way people discover information, products, and services is being profoundly reshaped by generative Artific

Influencer marketing has now become a major element in running a successful business. You might ask yourself, why do I need it and what does this do for my business? In this blog we will dive into the components of influencer marketing and the advantages

Tech startup land is a battleground. You've got a fantastic product, but forget fancy animations - clear, concise messaging is your secret weapon. Key messages are the core of your marketing strategy. They're the quick explanations that grab attention and

As always with social media, just as you've got your head around what you need to do, a site like LinkedIn changes. But not to worry! Not only have we summarised the key changes LinkedIn have made recently, we've also shown you how updating your best prac

Your PR agency has just got your new tech product a great bit of coverage in the mainstream media. Ideal. But it's only going to be in print. Is this an issue? In days gone by, newspaper coverage was a big deal. It still is, but in 2024, where every inter

Content strategy stands as the linchpin in weaving the narrative that connects brands with their audience. It's about crafting a compelling story that resonates, engages, and converts. As businesses compete for attention in the crowded marketplace, a well

If you see the golden arches anywhere, you'll instantly recognise it as McDonald's (and probably get a bit of a fry craving). Or if you see an apple with a chunk taken out, you'll instantly think of the tech mogul. These are the kind of logos that have be

Influencer marketing has become one of the cornerstones of marketing. Research from Shopify shows that 69% of consumers trust recommendations from influencers. If you want authentic content that delivers ROI, this is a good place to start. Still not convi

One minute it's TikTok, the next it's Threads. The marketing world is constantly evolving and while we love the constant ebbs and flows, it can be easy to blink and miss. To ensure you're ahead of the curve this year, we've compiled a list of some of the

Welcome to the world of SEO agencies in Birmingham, where the right partner can take your digital presence to new heights. SEO, or search engine optimisation, involves optimising your website, content, and online presence to improve your visibility and ra