Marketing-Intern - Enko Education

1. Purpose of the Role

The Marketing Intern will support the implementation of the school's marketing and recruitment strategy for the 2027 academic year. The primary responsibility is to generate and follow up on prospective learner enquiries through telephone calls, WhatsApp and other communication channels, with the objective of encouraging prospective families to visit the school, book learner assessments and complete the admissions process.

The intern will also support digital marketing, content creation, and general marketing administration.

The role will directly contribute to the school's recruitment target by 28th February 2027.

2. Key Responsibilities

A. Telephone Marketing and Lead Generation (Primary Responsibility)

• Make daily outbound calls to prospective parents and guardians.
• Follow up on enquiries received through social media, WhatsApp, the school website and other marketing channels.
• Contact previous enquiries and incomplete applications to establish continued interest.
• Re-engage prospective families who have not completed the admissions process.
• Introduce parents to the school's academic programmes, including ECZ, Cambridge International Education and the International Baccalaureate Diploma Programme.
• Communicate approved information about the school's programmes, admissions process, fees and scholarship opportunities.
• Encourage prospective parents to schedule campus tours and learner assessments.
• Follow up with parents after campus visits and assessments.
• Maintain regular contact with interested families throughout the recruitment process.
• Refer complex admissions and fee-related enquiries to the appropriate team members.

B. Lead Management and Database Administration

• Maintain an accurate database of prospective parents and learner enquiries.
• Record all calls, conversations and follow-up activities.
• Categorise enquiries according to their level of interest and admissions progress.
• Schedule and complete callbacks.
• Track prospective families from initial enquiry to application and enrolment.
• Ensure that all enquiries are recorded in Pipe Drive.

D. Campaign and Event Coordination

• Assist in implementing the approved marketing and recruitment calendar.
• Support the promotion and coordination of Saturday Assessment Days.
• Assist with school tours, recruitment activations and outreach initiatives.
• Assist with preparing and distributing promotional materials.
• Provide logistical and administrative support during marketing events.

E. Marketing Reporting

• Prepare daily reports on telephone calls and prospective parent engagement.
• Track enquiries, qualified leads, campus visits and assessment bookings.
• Provide feedback on parent enquiries, frequently asked questions and emerging recruitment opportunities.

4. Qualifications and Skills

• A diploma or degree in Marketing, Communications, Business Administration, Public Relations or a related field.
• Strong verbal and written communication skills.
• Confidence in telephone communication and engaging prospective parents.
• Basic knowledge of digital marketing and social media management.
• Familiarity with Canva or similar graphic design tools.
• Basic photography and video editing skills.
• Good computer skills, particularly Microsoft Office and Google Workspace.
• Strong organisational and administrative abilities.

5. Personal Attributes

The ideal candidate should be:

• Confident and articulate.
• Creative and proactive.
• Persuasive and approachable.
• Target-driven and results-oriented.
• Resilient and comfortable making outbound calls.
• Organised and attentive to detail.
• Professional when dealing with parents and prospective families.
• Able to work independently and collaboratively.

(English version)

Equal Opportunities & Safer Recruitment

Enko Education is an equal opportunities employer, committed to inclusivity, diversity, and valuing difference. Enko Education schools are committed to child safeguarding and promoting the welfare of students and young people, and we expect all staff, volunteers, and third parties to share this commitment. Our safer recruitment practices aim to ensure that only individuals committed to child safeguarding join our schools. You can read our Safer Recruitment Statement here.

• Successful candidates must provide a police clearance (or equivalent) from every country where they have lived in the past 10 years before signing an employment contract.
• Reference checks with previous employers will also be conducted for each successful candidate.

About Enko Education

International education with Africa at heart and the world in mind.

Enko Education is a fast-growing network of 15 international schools in 10 African countries, offering international education with Africa at heart and the world in mind. Our mission is to make high-quality international education accessible to more African learners and to guide them towards the world’s best universities through innovative programmes leading to globally recognised qualifications.

Since 2014, Enko Education has helped thousands of students secure admission to top universities such as Yale College, Sciences Po, École Polytechnique, and the University of Toronto. Backed by leading development finance institutions and funds including Proparco, I&P, Adiwale, BIO Invest, Oiko Credit and Liquid Africa, we are on track to reach 20,000 students by 2028.

Learn more on our website.