Creative Designer

About AdalFi

AdalFi is the premier Lending Infrastructure provider in Pakistan. Our Digital Lending Platform has powered over $75 Million in Consumer & SME lending across Pakistan. Our platform is powered by a best-in-class, AI-Powered Credit Scoring Model that has scored over 30 million individuals and businesses across Pakistan. We’ve partnered with 17 banks and are showing no signs of slowing down. Our mission is to enable access to affordable, fair credit to billions of people worldwide. Join us, we’re going to do it.

The Opportunity:

• AdalFi is in hyper-growth mode - join now and see what it’s like to build a unicorn at the ground floor.

• What does hyper-growth look like?

• Last year we TRIPLED our cumulative, all-time KPI.

• This year we will comfortably triple last year’s number again.

• Join the Growth Team as our first Creative Designer

• Define our visual identity and assist cross functional teams across

Key Responsibilities:

• Own and directly contribute the visual identity for AdalFi across a variety of digital and physical mediums

• Help iterate design on our website, this includes but is not limited to iconography, visual elements, standard imagery and key branding elements

• Create and execute organic campaigns on social media & email for B2B use cases

• Directly partner with customers and help deliver collateral for launches and expansion opportunities

• Enable Sales Teams and Executives with creation of assets to improve efficiency

Required Skills & Experience:

The Bare Minimums:

• A stellar portfolio: you’re a designer, show us what you’ve got!

• You’re punctual - we respect everyone’s time here. We expect you to do the same.

• Exceptional communication - your role will be customer facing - this is a bare minimum.

• Responsiveness - get back to customers and your team ASAP. Do NOT be a blocker.

• Self-learning - we’re a hyper-growth startup & we will not handhold

Hard Skills: Figma, Canva, Adobe Suite

A+ Candidates will:

• Not just be a Figma monkey - be hacky, if you can improve the content, take the lead on it.

• Identify content and branding gaps - we’re not perfect, help us get there.

• Have decent product sense and be aware of how their work ties into sales, customer, success, product & growth.

Here’s what we value & expect from the ideal candidate - if this is you, you’re in the right place:

At AdalFi we move at a blinding pace - as a consequence we don’t have time to take no for an answer - here’s what we expect the ideal candidate to look like:

• You take hyper-accountability: We don’t have time for excuses, we want root causes and want you to take accountability - good or bad.

• You’re hardcore: Do not apply if you’re looking for work-life balance - there is none. We’re obsessed, driven and expect that from all new hires.

• Your default response is “can do”: Even if you don’t know how to do something, go figure it out - if you can’t figure it out, ask for help or learn how to do it.

• You view your job description as a loose set of guidelines: Wearing multiple hats is the norm not the exception.

• You create work: Stagnation and being idle is the antithesis of startup culture. If you don’t have work - create it. Find new ways to work more efficiently or other crossfunctional problems to solve.

• WYSAPSI: When you see a problem. Solve it. Do not let problems linger - we can’t afford it.

• You take your work personally: If we’re not doing well, it should affect you. You should want more - always.